JSX Launches Silicon Valley Flights Using New ATR Turboprops

JSX, a semiprivate charter carrier, has introduced a fleet of new turboprop planes, specifically the ATR 42-600. These aircraft are expected to appeal to American travelers with their unique offerings. JSX aims to establish routes between San Jose Mineta International Airport (SJC) and Santa Monica Airport (SMO), connecting Silicon Valley with Santa Monica, also known as “Silicon Beach.”

Current Operations and Future Plans

JSX’s chief executive, Alex Wilcox, stated that currently, only one ATR 42-600 operates daily between SMO and Harry Reid International Airport (LAS) in Las Vegas. However, new routes to Scottsdale Airport (SCF) in Arizona will commence on January 22, with additional LAS flights becoming available on February 2, raising the daily total to three.

Fleet Expansion and Passenger Comfort

• JSX has plans to expand its fleet with the addition of two more ATRs by summer, bringing the total to four.
• The new turboprops accommodate 30 passengers in a premium 2-1 seating layout.
• All seats feature USB-A and USB-C charging ports.
• High-speed Starlink inflight Wi-Fi will be available starting in February.

Route Considerations

The challenge lies in securing space at SJC, as JSX operates from private terminals. If SJC is unavailable, alternative operations may shift to Oakland International Airport (OAK), where JSX already provides services.

Frequent Flyer Benefits

Passengers can earn points through JSX’s loyalty program, Club JSX, or via United MileagePlus and JetBlue TrueBlue. However, it is important to note that MileagePlus and TrueBlue members cannot redeem points on ATR flights.

Market Positioning and Future Aspirations

JSX plans to introduce nonstop flights to Telluride Regional Airport (TEX) in Colorado and Dallas Love Field (DAL) from SMO. Wilcox emphasized the strategic selection of routes tailored for turboprop operations, focusing on distances between 300 and 500 nautical miles.

Customer Feedback and Potential Expansion

The initial customer response has been promising, with a net promoter score that exceeded JSX’s average in the first weeks of service. Wilcox expresses optimism about the future, noting that if the ATR operations prove successful, there is a possibility of acquiring up to 25 additional aircraft.

In summary, JSX’s adoption of new ATR turboprops marks a significant shift in its operational strategy, where the focus is on short distances and enhancing the flying experience for its premium clientele.