Netflix Targets Mobile Users for Movie Viewing Expansion
Matt Damon and Ben Affleck recently joined the “Joe Rogan Experience” to discuss their new project, “The Rip,” on Netflix. During the conversation, they shared insights on how the streaming platform is reshaping filmmaking.
Netflix’s Strategy on Mobile Viewing
Damon pointed out a key challenge for filmmakers today: viewer engagement. He noted that audiences give a “very different level of attention” when watching movies at home compared to theaters. To counter this, Netflix aims to structure films differently, emphasizing early action sequences.
According to Damon, traditional filmmaking often involves three major action set pieces, one each in the first, second, and third acts. Historically, significant resources were allocated to the finale. Now, Netflix is requesting a dynamic opening within the first five minutes to capture viewers’ interest right away.
Adjusting the Narrative for Mobile Users
Damon also touched on how filmmakers might need to adapt their storytelling. He mentioned that there are considerations to restate the plot multiple times within the dialogue. This approach acknowledges that viewers may be distracted, particularly by their phones.
- Traditionally, action films feature three primary set pieces.
- Netflix seeks to move some action to the beginning of films.
- Dialogue may repeat key plot points to re-engage distracted viewers.
Challenging the Streaming Norms
Affleck weighed in on Netflix’s formula for content success. He highlighted the acclaimed limited series “Adolescence” as an example that broke conventional molds. Despite its darker, more intense narrative, it connected with audiences without the need for heavy visual stimulus or repetitious plot lines.
“Adolescence” features a compelling storyline centered on a father whose child faces murder accusations, and its subdued approach—long shots and minimal dialogue—was effective. Affleck emphasized that the show serves as proof that creativity doesn’t have to conform to streaming norms.
- “Adolescence” stands out for its unique storytelling techniques.
- The series is described as dark and intense.
- Audiences responded positively to its unconventional format.
Both actors concluded their discussion by reflecting on how these insights might influence their future projects. They acknowledged that while Netflix’s approach to engage mobile viewers is prevalent, artistic integrity and storytelling can coexist even in the realm of streaming.
To hear more insights from Matt Damon and Ben Affleck, listen to the full episode of the “Joe Rogan Experience” on Filmogaz.com.
