ChatGPT Introduces Bold New Ads Strategy (Gallery)
OpenAI has made a significant announcement: ChatGPT will incorporate advertisements into its responses. This marks a notable shift as AI chatbots have traditionally functioned without the influence of ads.
New Advertising Strategy for ChatGPT
In the upcoming weeks, ChatGPT will introduce ads for both free users and those enrolled in the new “Go” plan, which costs $8 per month. This plan offers enhanced features, including increased message limits and capabilities for file uploads and image creations. Notably, the “Go” plan is priced considerably lower than the existing ChatGPT Plus subscription, which is $20 per month and remains ad-free.
Ad Placement and User Experience
The initial rollout of ads will serve as a test within the United States. Users will see sponsored content displayed at the bottom of their responses when relevant products or services align with their queries. Each ad will be marked as “Sponsored,” ensuring clarity for users.
- Example Query: “authentic Mexican dish ideas” – followed by an ad for a grocery delivery app.
- Example Query: Lodging information – linked to a hotel service, allowing users to communicate directly with the sponsor.
Feedback from users indicates that these ads occupy a significant amount of screen space. The extent of ad visibility may vary according to the nature of the response generated by ChatGPT.
OpenAI’s Vision for Advertisements
OpenAI emphasizes that their approach to advertising aims to be useful and engaging. They intend to utilize AI’s capabilities to create relevant experiences that surpass conventional ad formats. Users may soon be able to inquire further about products directly from ads, enhancing decision-making during purchases.
Ad Restrictions
The company has implemented specific guidelines regarding ad placement. Advertisements will not appear alongside sensitive subjects, such as health or politics, and they will be restricted from being shown to users under 18 years of age.
As this new advertisement strategy unfolds, it will be interesting to see how it transforms user interactions and experiences on ChatGPT, setting a precedent for future AI platforms.
