Samsung Announces New Release Date for Galaxy S26 Ultra
Samsung has announced the release date for its highly anticipated Galaxy S26 Ultra. The launch event is set for February 25, 2026, at 7 PM Central European Time. This translates to 10 AM PT and 1 PM ET. The series is expected to go on sale in Europe on March 11, 2026, and likely worldwide on the same day.
Galaxy S26 Ultra Pricing and Expectations
As Samsung gears up for the Galaxy S26 Ultra release, pricing remains a key concern. Estimates suggest a potential price increase of 44,000 to 88,000 won, approximately $31 to $62 per model. This could lead to a retail price of around:
- Galaxy S26 Base: $859
- Galaxy S26 Plus: $1,059
- Galaxy S26 Ultra: $1,359
Market conditions, particularly rising memory prices due to increased demand from the AI sector, may influence these costs. Samsung executives have indicated that “no company is immune” to these pressures, leading to possible adjustments in their pricing strategies.
Changes in Promotions
The potential price increases could also affect Samsung’s marketing strategies. The company may need to rethink its aggressive promotional offers for the Galaxy S26 Ultra. In previous years, significant discounts were common during sale events, allowing customers to purchase flagship models at lower prices. Now, these discounts may be limited.
Galaxy S26 Series Specifications
The Galaxy S26 series is moving forward without the Galaxy S26 Edge, which has been officially canceled. Instead, Samsung will offer the Galaxy S26 Plus. This model will feature a 6.66-inch screen, slightly smaller than the Galaxy S25 Plus’s 6.7-inch display. The base Galaxy S26 will also see a size increase from 6.2 inches to 6.27 inches.
Manufacturing for the Galaxy S26 Plus is expected to be completed soon, while the Galaxy S26 Ultra has already commenced production. The final decision regarding specifications highlights Samsung’s commitment to delivering high-quality devices amidst changing market conditions.
What’s Next for Galaxy S26 Buyers?
As Samsung prepares for the Galaxy S26 Ultra launch, prospective buyers should stay informed about pricing and promotional strategies. With high memory prices on the horizon, future discounts may differ significantly from past offerings. Keeping an eye on Samsung’s bundled offers or potential increases in prices for other series, like the Galaxy A, may provide insights into the company’s overall strategy.
Stay tuned for more updates as the launch date approaches and further details about the Galaxy S26 series emerge.
