Matthew McConaughey Trademarks Iconic Phrase to Combat AI Misuse
Matthew McConaughey has taken significant steps to protect his iconic catchphrase from potential misuse by artificial intelligence (AI). Through his attorneys at Yorn Levine, he has successfully secured eight trademarks from the U.S. Patent and Trademark Office, focusing on safeguarding his unique voice and likeness.
Trademark Details and Their Implications
Among the trademarks obtained is a sound mark featuring McConaughey’s famous line, “Alright, alright, alright!” This phrase originates from the 1993 film Dazed and Confused, where it became closely associated with the actor. Other trademarks include:
- A 7-second video clip of McConaughey on a porch.
- A 3-second video of him beside a Christmas tree.
- Audio of him saying, “Just keep livin’, right?” followed by specific pauses.
The sound mark for “alright, alright, alright” includes a detailed description of the unique pitch and tone sequence in his delivery. McConaughey’s legal team initially filed for this trademark in December 2023, and the U.S. Patent and Trademark Office granted approval in December 2025.
Legal Strategy and Broader Impact
While existing state laws already provide some protection against unauthorized use of a celebrity’s image, the new trademark strategy allows McConaughey to have standing in federal courts. According to Kevin Yorn, partner and co-founder of Yorn Levine, this measure aims to deter misuse, including instances of AI-generated content that does not necessarily sell products.
“We have to at least test this,” Yorn said regarding the potential judicial interpretation of these trademarks. He emphasized the importance of having legal means to address AI misuse.
Future Opportunities through AI
The trademarks not only protect McConaughey but also provide opportunities for innovation through AI technology. Recently, he announced a partnership with ElevenLabs to create a Spanish version of his newsletter, “Lyrics of Livin’,” utilizing a likeness of his voice. McConaughey has invested in ElevenLabs, alongside Yorn through his venture-capital firm, BroadLight Capital.
Furthermore, the trademarks are registered under J.K. Livin Brands Inc., which is based in Sherman Oaks, California. This company is the parent organization of McConaughey’s Just Keep Livin apparel line.
Conclusion
With these trademarks, McConaughey is not only preserving his legacy but also setting a precedent for how celebrities can interact with emerging AI technologies. As the landscape for AI continues to evolve, this proactive approach may lead to important discussions and legal standards regarding digital likeness rights.
