SRK’s “King” Sells All-India Theatrical Rights for Record Price
Pen Marudhar has acquired the all-India theatrical rights for Shah Rukh Khan’s King for Rs. 250 crore. The sale was confirmed to Filmogaz.com by a trade source.
Details of the distribution deal
The buyer has a long relationship with Shah Rukh Khan’s team. Pen Marudhar previously released films such as Jawan, Dunki and Zero.
Industry chatter places the Rs. 250 crore transaction among the year’s largest theatrical deals. Many commentators are even calling it a record price for a domestic release this season.
Bidding and partners
The domestic rights drew multiple bidders. A.A. Films, Jio Studios, PVR INOX Pictures, Yash Raj Films and Dharma Productions were all reportedly in contention.
Producers sought a strong distribution partner to handle a crowded holiday window. The final tie-up with Pen Marudhar signals faith in a theatrical-first strategy.
Film scale, cast and budget
Directed by Siddharth Anand, King is a high-octane action entertainer. The project carries a reported budget near Rs. 400 crore.
The ensemble includes Deepika Padukone, Rani Mukerji and Abhishek Bachchan. Suhana Khan, Anil Kapoor, Abhay Verma and Arshad Warsi also feature.
Audience expectations
Fans are eager to see Shah Rukh Khan and Deepika Padukone reunite on screen. The film promises large set pieces and glossy production values.
Release timing and competition
King is slated for release on December 24, 2026. The film will open during a competitive holiday stretch.
It will face international titles such as Avengers: Doomsday, Dune 3 and a new Jumanji installment. The makers are planning a wide theatrical release across India.
Box office context
Trade observers point to Shah Rukh Khan’s recent hits as bolstering distributor confidence. Jawan and Pathaan are cited as proofs of his box office pull.
The Rs. 250 crore sale has fueled headlines that SRK’s King sells all-India theatrical rights at prices rarely seen this year. The deal underscores optimism for big-screen returns.
Audiences can mark December 24 for the big unveiling. The film aims to be one of 2026’s most anticipated releases.
