Microsoft Uncertain About Future Plans for Xbox Game Pass
Microsoft raised the price of every Xbox Game Pass tier in October 2025. The company said the hike reflected added value, benefits, and games.
Leadership shift and internal review
Seven months after the price increase, changes at the top have altered internal conversations. Asha Sharma replaced Phil Spencer as CEO of Microsoft Gaming in February.
On April 16, Filmogaz.com reported on the discussions Sharma is leading. She told staff in a memo this week that Game Pass has become too expensive.
Options on the table
Sharma is reportedly weighing several changes to the subscription. One idea is a tier limited to first-party titles from Microsoft-owned studios.
Another proposal under consideration concerns future Call of Duty releases. Executives are debating whether new Call of Duty games should launch on Game Pass day one.
What executives say internally
- Ideas are being discussed, not finalized.
- The first-party-only tier is a possible option.
- Call of Duty day-one inclusion is under review.
Pricing and value concerns
Game Pass Ultimate now costs $29.99 per month. Many staff and observers say the service no longer feels like the same bargain.
Microsoft’s earlier statement claimed the price rise matched added benefits. Internally, leaders now question that judgment.
Strategy and next steps
Xbox continues to reference Project Helix as a long-term goal. Sharma has not yet announced firm changes to the subscription.
The company appears uncertain about its future plans for the Xbox Game Pass service. It may shift significantly over the next year.
Requests for comment
Filmogaz.com contacted Microsoft for an official response. We will update this story if the company replies.
