“Assistants vs. Agents Aims to Be Hollywood’s SportsCenter”
Warner Bailey’s Instagram account, Assistants vs. Agents, began as a playful inside joke in 2017 among support staff at WME. The account has since transformed into a thriving brand, boasting 163,000 followers and expanding far beyond its original meme content. Now, it serves as a comprehensive resource for early-career professionals in the entertainment industry, featuring a job board, newsletter, and live events.
Assistants vs. Agents: A Hub for Early-Career Pros
Bailey leads a team of 12 at Assistants vs. Agents, a platform that has partnered with esteemed companies like Disney, DoorDash, and Meta. On April 8, the brand will launch AvA LIVE, a new weekly YouTube show aimed at providing insights to Hollywood’s aspiring ladder-climbers. This 30-minute program will air on Wednesdays at 12:30 p.m. PT, coinciding with lunch breaks for many assistants.
The Show’s Format and Content
AvA LIVE will feature two to three interviews with industry professionals each week, along with a news segment. The format is designed to be interactive, allowing viewers to pose questions live during the broadcast. Bailey emphasizes the importance of creating an authentic experience for viewers, enabling them to connect with industry insiders.
Inspiration from SportsCenter
Bailey’s vision for the show draws inspiration from the iconic sports program SportsCenter. He aims to provide a platform that is both educational and engaging, serving as a “Hollywood version” of the format. The content will cater specifically to younger audiences, including students and early-stage career professionals.
Addressing Industry Concerns
During his discussions, Bailey expressed optimism about the future of Hollywood. Despite challenges such as job market constraints, the impact of AI, and recent mergers, he believes there are many opportunities for young talent. He encourages flexibility in how new generations perceive entertainment.
The Role of Technology
Bailey acknowledges the growing presence of AI in the industry, particularly in its generative capabilities. While he sees potential benefits, he also voices concerns about its impact on creative jobs. He stresses the importance of adaptability as the industry evolves.
A Call for Inclusivity
Bailey emphasizes the need for established executives to recognize and engage with the current generation of professionals. He believes the next generation is driven and eager to contribute, emphasizing that they deserve representation and a platform to express their insights.
- Launch Date of AvA LIVE: April 8
- Airing Time: Wednesdays at 12:30 p.m. PT
- Number of Followers: 163,000
- Job Board Listings: 250 current opportunities
- Number of Ambassadors: 135 college campuses across eight countries
With the launch of AvA LIVE, Assistants vs. Agents aims to redefine how support staff and young professionals navigate the ever-changing landscape of Hollywood. The initiative prioritizes optimism and inclusivity, ensuring that the next generation sees a path forward in the entertainment industry.
