Fox Teams Up with Kalshi to Feature Sponsored ‘Crowd Odds’ in News Coverage
Fox announced a sponsored integration with Kalshi that will inject real-time prediction market data into its networks. The companies made the announcement Tuesday.
Scope of the integration
Kalshi’s probability-based forecasts will appear across Fox News Channel, Fox Business Network and Fox Weather. The service will also feed the Fox One streaming platform.
The data will be used in live broadcasts and in digital content. Fox’s production teams will receive real-time access for on-screen graphics and analysis.
What the data shows and where it will be used
Kalshi provides continuously updated odds on politics, economics and cultural events. The forecasts reflect market prices that indicate outcome probabilities.
Fox News said it will not use Kalshi data for its political coverage. The company will still incorporate the information for other major storylines.
How Kalshi works and audience metrics
Prediction markets let users trade contracts tied to real-world outcomes. These markets create “crowd odds” that many view as a complement to polls.
Kalshi reports millions of monthly users. About 70% of visitors check market odds, while about 30% actively trade.
Institutional and public use
Researchers and policymakers have adopted Kalshi’s data, including at the Federal Reserve. Politicians have also cited their own Kalshi odds on the campaign trail.
Kalshi, founded in 2018, bills itself as the largest regulated prediction market. The company offers trading on elections, economic indicators and sports outcomes.
Reach and strategic value for Fox
The integration gives Kalshi exposure to one of cable news’ largest audiences. Fox News Channel has been the most-watched news network for 24 consecutive years.
Fox Business ranks as the top business channel on cable. Fox News Media reaches nearly 200 million people each month and distributes via Fox One.
Comments and implications
Tarek Mansour, Kalshi’s co-founder and CEO, said more people view forecasts than trade them. He called the data a useful complement to news and polls.
Fox described the move as a push to include new data-driven analysis. The partnership signals Kalshi’s shift from a trading platform into mainstream news distribution.
- Platforms involved: Fox News Channel, Fox Business Network, Fox Weather, Fox One.
- Kalshi launch year: 2018.
- Visitor breakdown: ~70% check odds, ~30% trade.
- Fox reach: nearly 200 million people monthly; 24 years as most-watched news network.
The deal shows how media outlets may feature sponsored “crowd odds” alongside traditional reporting. Fox teams up with Kalshi to feature sponsored crowd odds in news coverage as audiences seek more real-time analysis.
