Blue Bell Unveils New Dessert: Brownie and Cookie Ice Cream Combo

Blue Bell Creameries has introduced a new limited-time ice cream called Brookie À La Mode. The Brenham-based company unveiled the flavor on Thursday.

Flavor profile

Brookie À La Mode blends brown sugar ice cream with brownie chunks and chocolate chip cookies. The mix aims to recreate a brookie, a brownie-and-cookie baked dessert hybrid.

What to expect

The base is rich, creamy brown sugar ice cream. Bite-sized brownie pieces and cookie chunks add texture and chocolate notes.

Availability and packaging

The flavor is available now in half-gallon and pint sizes. It will be sold only for a limited time.

Related releases and product line

Blue Bell also launched a limited-edition Honey Vanilla flavor the same day. Both offerings follow the company’s earlier PRO Pint release this year.

The PRO Pint contains 12 grams of protein per serving. Blue Bell designed it to help consumers meet protein goals.

Company perspective

Sara Schramm, the brand marketing manager, said the company looks for new ways to expand classic desserts. She noted the Brookie À La Mode brings multiple dessert elements together.

The Brookie À La Mode positions Blue Bell as a maker of playful combinations. Fans can expect a Brownie and Cookie Ice Cream Combo built on a brown sugar base.

Filmogaz.com will monitor availability and report any further rollouts. Check local retailers for stock while supplies last.