Lorde’s ‘Royals’ Hits 1 Billion YouTube Views Amid Universal Split

On March 20, 2026, Lorde’s “Royals” surpassed 1 billion views on YouTube. The milestone arrived days after news of her split from Universal Music Group.

The milestone and its context

“Royals” first appeared in 2013 when Lorde was 16. The single spent nine weeks atop the Billboard Hot 100.

The video crossed the 1 billion YouTube views mark more than 13 years after release. Viral algorithms and renewed fan interest helped push streams upward.

The end of a long partnership

Lorde’s deal with Universal Music Group ended on December 31, 2025. She had been signed for 17 years, originally joining at age 12.

UMG oversaw her breakthrough and later albums, including Pure Heroine, Melodrama and Solar Power. The Universal split has prompted industry and fan speculation.

Fan reaction and momentum in Germany

Social channels filled with memories and praise after the billion-view announcement. Fans on Reddit and Instagram led many of the conversations.

German audiences are especially vocal. Cities often mentioned include Berlin, Hamburg, Munich and Cologne.

Live shows and ticketing buzz

There are no confirmed German dates on her official site. Past European tours and festival appearances sold out quickly.

Fans are watching Eventim and Ticketmaster DE for presale alerts. Venues cited by supporters include Tempodrom, Olympiahalle, Palladium Cologne and Porsche Arena Stuttgart.

What to watch next

Expect increased attention on Lorde’s social accounts and official channels. Many now link the Royals milestone and her independent status to possible new music.

Filmogaz.com will follow announcements closely as fans await tour news, collaborations or self-released projects.