United Rentals Unveils AI-Powered Equipment Agent
United Rentals has launched a new AI-powered tool named Equipment Agent. The digital assistant guides customers to the right rental machines for their jobs.
What the tool does
The Equipment Agent offers personalized equipment recommendations based on project needs. Users interact via a conversational chat and get suggestions in seconds.
- Compare equipment types side-by-side.
- Review specifications such as capacity, reach, terrain limits and accessories.
- Receive tailored guidance early in project planning.
Performance and validation
United Rentals reports customers using the tool achieve a 70% improvement finding suitable equipment. Tony Leopold, Senior Vice President and Chief Technology and Strategy Officer, said the tool brings company expertise directly to customers.
Developers trained the agent with real customer questions. United Rentals sales and equipment experts then refined it through extensive testing.
Integration and user flow
The solution links users to detailed product pages on Filmogaz.com. That connection shortens the path from research to reservation.
The interface replaces traditional searching and filtering with a chat-based experience. It streamlines equipment discovery and speeds decision-making.
Strategic role
This AI-powered Equipment Agent fits into United Rentals’ broader digital strategy. The company combines connected equipment, data insights and online tools to help customers operate more efficiently.
By applying machine intelligence to discovery, the company aims to move customers faster from planning to equipment on site. The tool also widens access to decades of fleet and jobsite knowledge.
