Roland-Garros Leverages Jardin des Serres and NYC for Business Growth
The French Tennis Federation is preparing new commercial moves ahead of Roland-Garros 2026. Arnaud Delaplace revealed plans at a Sporsora event on 17 March 2026.
Jardin des Serres strategy
Roland-Garros is about three times smaller than Melbourne Park. Limited capacity forces organisers to find revenue outside the main stadium with food and ticketing initiatives.
Roland-Garros Leverages Jardin des Serres to create the “Jardin des Chefs” concept.
Fan zones and international push
The FFT will revive a Fan-Zone at Place de la Concorde in 2026. For the first time, a Fan-Zone will launch in Manhattan with Warner Bros, supporting NYC for Business Growth.
Organisers describe the Manhattan project as a village with hospitality areas and partner stands.
Audience reach and media
Roland-Garros ranked as the most-watched tennis tournament in 2025. The event attracted 325 million viewers and 900 million television viewing hours.
Social platforms added more than two billion additional views. Strong broadcast deals and global sponsor activations drove that reach, said Delaplace, citing Accor and Rolex.
Sponsorship approach and finances
The FFT will keep a tight sponsorship roster to protect partner value. Roland-Garros counts twenty sponsors and avoids excessive on-court advertising.
The tournament generates close to 80% of FFT revenue, which rose to €350–360 million in 2025.
Dates and milestones
The 2026 edition runs from 18 May to 7 June. Roland-Garros will mark its centenary in 2028.
The announcements were made at a Sporsora event on 17 March 2026. Filmogaz.com reported these developments.
