Evan Williams Expands Flavors Lineup, Signaling Growth in Flavored Bourbon Demand
evan williams has launched Evan Williams Blackberry, a new flavored bourbon that combines Kentucky Straight Bourbon with ripe blackberry flavor and began arriving in stores across the U. S. beginning in March. Max Stefka, AVP Global Whiskey Brands at Evan Williams, framed the launch as a “fresh pick” that builds on the brand’s award-winning flavors lineup while the expression is bottled at 65 proof (32. 5% Alc. /Vol. ).
Evan Williams Blackberry: confirmed product details and retail positioning
Evan Williams Blackberry is presented as a nationwide release that began in March and is bottled at 65 proof (32. 5% Alc. /Vol. ), with a suggested retail price of $14. 99 for a 750ml bottle. The launch material describes the expression as layering juicy fruit notes with subtle caramel and a rounded bourbon finish, and it notes availability across the U. S. as the immediate commercial milestone tied to the March rollout.
Max Stefka and Evan Williams: serve guidance and marketing cues
Max Stefka, AVP Global Whiskey Brands at Evan Williams, positioned the product as versatile and approachable, saying it is “perfect for sipping, simple mixing with lemonade or soda, and sharing with friends. ” The brand recommends multiple serves: a chilled shot, poured over ice, or in two-ingredient cocktails using mixers such as iced tea, cream soda, or lemonade. A featured serve called the Blackberry Lemonade uses two ounces of Evan Williams Blackberry topped with lemonade and optional soda water over ice, and the launch copy also instructs to pour the expression over ice, fill with lemonade, and top with soda water.
Heaven Hill and Evan Williams: what the expansion signals for the flavored portfolio
The launch is described as a step in broadening the brand’s award-winning flavors lineup and expanding ways consumers can enjoy Evan Williams in casual and celebratory moments. Context notes that flavored variants already in the roster include honey, peach, and cherry expressions that have earned recognition at spirits competitions, and the blackberry extension is presented as joining that portfolio to offer fruit-forward options for mixed drinks and nostalgic serves like a PB& J-inspired shot.
If Evan Williams continues to extend its award-winning flavors lineup and emphasizes easy serves such as the Blackberry Lemonade and two-ingredient mixes, then the brand could further position flavored expressions as go-to options for backyard gatherings, tailgates, and casual get-togethers—building on the stated marketing goal of delivering a “fresh pick. “
Should the product maintain its stated pricing at $14. 99 for a 750ml bottle and its bottling at 65 proof (32. 5% Alc. /Vol. ), the launch could be targeted at consumers seeking approachable, fruit-forward bourbon options that work as chilled shots, over-ice pours, or simple mixed drinks.
Next confirmed signals from the context are the nationwide availability beginning in March and the press release dated March 12, 2026. What the context does not resolve is how consumers will respond in sales figures, which markets will register the strongest uptake, or how distribution will vary by state; those outcomes will be revealed by in-market performance after the March rollout. For now, the brand has set clear product specifications, suggested serves, and a retail price that establish the immediate commercial framework for Evan Williams Blackberry.
