Ram Revives ProMaster City Using Classic Citroën Van Blueprint
In a surprising twist, Ram is reviving the ProMaster City for 2027, a decision that reflects changing market demands for commercial vans. The original ProMaster City was discontinued in 2023 alongside significant competitors, leaving buyers with fewer options. Now, with a renewed focus on midsize commercial vehicles, Ram is harnessing a van blueprint from Citroën to cater to North American customers.
Background on the ProMaster City
The ProMaster City has a rich history, initially launched in Europe in 2016. It was produced under various names and brands, including:
- Citroën Dispatch
- Fiat Scudo
- Peugeot Expert
- Opel Vivaro
- Vauxhall Vivaro
- Toyota Proace
- And more.
This well-established model boasts sales of 1.5 million units, giving buyers confidence in its reliability and functionality.
Design and Features
Despite its age, the 2027 ProMaster City features a modernized design. The new front fascia includes Ram-specific headlights and badges, while the overall shape retains practicality. The van’s design allows for good visibility and protective bumpers suited for tight workspaces.
Under the hood, the ProMaster City is powered by a 1.6-liter inline-four engine paired with an eight-speed automatic transmission. This combination delivers 166 horsepower and 221 pound-feet of torque. Ram estimates a payload capacity of 2,000 pounds and the ability to tow the same amount.
Tech and Safety Features
The ProMaster City incorporates modern technology, offering:
- Forward collision warning with automatic emergency braking
- A 10-inch digital gauge cluster
- A 10-inch infotainment touchscreen with Apple CarPlay and Android Auto
- A digital rear-view mirror
Market Timing
The revival of the ProMaster City aligns with a recent 20% increase in minivan demand. Market analysis indicates that gig economy workers and small business owners are seeking efficient transportation solutions. Ram’s decision to enter this segment is strategic, responding to gaps left by competitors.
Stellantis plans to manufacture the ProMaster City at its Bursa, Türkiye, facility. The base price is expected to be under $40,000, making it a competitive player in the market.
Conclusion
The return of the ProMaster City signifies a significant opportunity for buyers seeking reliable, midsize commercial vans. With its established lineage and modern features, Ram is well-positioned to capture interest and meet evolving demands in the automotive marketplace.
