Holden Plant Closures Spark New Era in Australian Manufacturing Success

Holden’s last vehicle rolled off the assembly line in October 2017, marking the end of full-scale car manufacturing in Australia. This closure followed similar decisions by Toyota and Ford within the previous year. The shake-up disrupted not only Holden but also its long-standing partner, Walkinshaw Group, famous for its Holden Special Vehicles (HSV) division. HSV had a reputation for transforming models like the Commodore and Ute into high-performance editions that could compete with luxury brands.

Closure Impact and Departure from Holden

Ryan Walkinshaw, CEO of Walkinshaw Group, shared details about the abrupt announcement of Holden’s factory closure during an episode of the Lucky Dogs podcast. He revealed he was informed only 15 minutes prior to the public announcement, leaving his team little time to prepare.

• Ryan Walkinshaw received the closure call from CEO Mike Bernhard.
• The closure plan left Walkinshaw Group with urgent decisions and a looming need for a pivot.

Initially faced with the possibility of closing down HSV, Walkinshaw was determined to explore new directions. He saw an opportunity to attract skilled automotive workers from other manufacturers who were left without jobs.

Pursuing New Ventures

In the face of uncertainty, Walkinshaw began partnerships with American brands, starting with Dodge Ram conversions. His team delivered only a small volume initially, but this small step laid the foundation for future growth.

• Walkinshaw aimed to expand into working with additional American brands.
• They ventured into upfitting vehicles beyond just HSV products.

Despite the challenges, including tight financial conditions that nearly led to failure, Walkinshaw’s gamble paid off. By adapting the business model and diversifying projects, they achieved remarkable growth.

Resurgence in Australian Manufacturing

Following the demise of Holden in 2020, Walkinshaw has broadened its portfolio. The firm has maintained a successful collaboration with Ram, converting models like the Chevrolet Silverado, which became the top-selling pickup in Australia by 2025.

• Walkinshaw converts vehicles for General Motors, including the GMC Yukon and Chevrolet Silverado.
• They are also the preferred partner for Toyota to convert the Tundra to right-hand drive.

Last year, Walkinshaw expanded operations by opening a new manufacturing facility in Dandenong South. This expansive site spans 100,000 square meters and is equipped to produce 10,000 vehicles annually, employing over 800 staff members.

Future Developments

Walkinshaw is also working on the second generation of the Volkswagen Amarok W-Series, expected to launch soon. Through innovation and adaptation, the Australian automotive landscape is witnessing a resurgence driven by resilience and strategic pivots.

As manufacturers and partners navigate these changes, the industry is positioned for a new era of success in Australian manufacturing.