Liverpool FC Embraces Inclusivity with Anthem Revamp
Liverpool FC has initiated an initiative titled “Signs of Unity” to enhance inclusivity among fans. In collaboration with Carlsberg, the club aims to teach its anthem “You’ll Never Walk Alone” in British Sign Language (BSL). This effort permits deaf and hard-of-hearing fans to join in fully during matchday celebrations.
Liverpool’s Commitment to Inclusivity
The “Signs of Unity” program debuted during a Premier League match against West Ham United on February 28, 2023. According to research conducted by Carlsberg, 81% of deaf and hard-of-hearing supporters wish to participate in matchday chants but feel unable to do so. This initiative is aligned with Liverpool FC’s broader “Red Together” strategy, which encapsulates the club’s efforts towards equality, diversity, and sustainable practices.
Key Features of the Initiative
- British Sign Language Training: Fans at Anfield are instructed on performing the anthem using BSL.
- Support from Players: Notable players, including Cody Gakpo and Curtis Jones, have been featured in campaign videos.
- Fan Engagement: Two deaf supporters, Lucy and David Cossins, shared their experiences and participated in a special signing event during the match.
- Long-Term Presence of Interpreters: Liverpool FC is committed to having BSL interpreters at all home games to ensure ongoing inclusivity.
Involving the Community
Liverpool players Curtis Jones and Jeremie Frimpong paid a surprise visit to the Cossins, helping them learn the BSL rendition of the anthem. Their engagement highlighted the emotional connection of fans to the club and the importance of inclusive participation. The couple was later invited to join the stadium’s BSL performance.
Statements from Leadership
Rishi Jain, the director of impact at Liverpool FC, expressed pride in the initiative. “This long-term commitment to BSL fan interpreters aligns with our ‘Red Together’ strategy,” he stated. Jain emphasized the goal of making the Anfield experience accessible to all fans.
Lynsey Woods, the global brand director at Carlsberg, echoed this sentiment, highlighting football’s communal joy. She affirmed the partnership’s commitment to removing barriers and fostering inclusivity at Anfield.
Broader Context of Inclusivity
The initiative resonates with other global trends aimed at improving access for deaf and hard-of-hearing communities. For example, Singapore’s F&B sector has also embraced inclusivity, with businesses developing spaces operated by deaf personnel.
Liverpool FC and Carlsberg have set a precedent for other organizations by prioritizing accessible matchday experiences. Their collaborative efforts provide a model for creating inclusive environments that welcome all supporters to share in the passion of football.
