McDonald’s CEO Sparks Viral Burger Video Meme
McDonald’s recently introduced its new Big Arch burger, which has sparked a wave of social media memes. The buzz began with a video featuring CEO Chris Kempczinski. In the clip, Kempczinski takes a noticeably delicate bite of the burger, drawing comparisons to how a royal might sip tea.
CEO’s Video Sparks Online Reactions
On a Tuesday, Kempczinski shared an Instagram video where he praised the Big Arch, boasting its 1,020 calories. Instead of a substantial bite, he opted for a small nibble, stating, “that’s a big bite, for a Big Arch.” Many viewers were confused by his interpretation of a “big bite.”
- Date of Burger Launch: Recently introduced on a Tuesday.
- Calories: 1,020 calories per burger.
- CEO: Chris Kempczinski.
Comedians and Competitors Join the Fun
The video garnered attention and humor from various corners of the internet. Comedian Cat Sullivan parodied the CEO’s video, mimicking his reluctance to eat. Meanwhile, rival brands decided to have their fun with the situation.
- Burger King: Teased with the comment, “We couldn’t finish it either.” They shared a photo of president Tom Curtis enjoying a Whopper.
- Wendy’s: Posted a LinkedIn video of president Pete Suerken relishing a Wendy’s burger while playfully referencing McDonald’s infamous ice cream machines.
- Brands like Mini: Contributed witty remarks, such as “Gonna start test driving our cars 1 metre at a time.”
McDonald’s Own Social Media Response
The McDonald’s account attempted to poke fun at their CEO’s video. They posted a photo of the Big Arch and echoed Kempczinski’s term, captioning it, “Take a bite of our new product.” Their self-aware commentary read, “can’t believe this got approved,” adding a lighthearted touch to the situation.
The online buzz surrounding Kempczinski’s video showcases how executives can inadvertently become viral sensations. In this case, a simple burger launch turned into a meme-making moment across social media platforms.
