McDonald’s CEO Criticized as Tiny Bite of New Big Arch Burger Goes Viral
McDonald’s has recently launched its new Big Arch burger, available for a limited time. This offering was introduced on February 3, drawing significant attention not only for its unique ingredients but also for the reaction of its CEO, Chris Kempczinski, who posted a video review on Instagram.
Details of the Big Arch Burger
The Big Arch burger is described by McDonald’s as featuring:
- Two quarter-pound beef patties
- Three slices of cheddar cheese
- Fresh lettuce and pickles
- Crispy, slivered onions
- A tangy and creamy signature sauce
- A toasted sesame and poppy seed bun
This burger aims to capture the essence of McDonald’s with its distinctive flavors, pulling customers back with a promise of something new and exciting.
CEO’s Viral Review
In his Instagram review, CEO Chris Kempczinski expressed his enthusiasm for the burger, stating, “Holy cow! God, that is a big burger.” His video quickly received over 4.5 million views. However, his small first bite became a focal point for social media commentary.
Social Media Reaction
Despite his admiration, many viewers took to the comments section to poke fun at his approach:
- “That was the smallest first bite I’ve ever seen.”
- “He acts like he’s never seen a burger before.”
- “It scares me when you call food ‘product.’”
These reactions highlight the contrast between corporate enthusiasm and public perception. Kempczinski’s attire, a sweater vest, even led to jokes regarding his persona.
McDonald’s Engagement Strategy
The introduction of the Big Arch burger forms part of McDonald’s strategy to engage its customer base with innovative menu items. Earlier in 2023, the company offered free McNugget Caviar kits, which quickly sold out, further demonstrating their approach to attracting attention through unique promotions.
McDonald’s continues to explore new flavors and experiences aimed at sustaining interest among long-time customers while embracing social media as a platform for interactions—and sometimes, as a stage for light-hearted ridicule.
