Raphinha Is Calvin Klein’s New Underwear Face as World Cup Looms
raphinha has been named the new face of Calvin Klein underwear, a campaign that lands as Barcelona sits atop La Liga and the winger prepares to join Brazil at the 2026 World Cup. The pairing places the player at the intersection of sport and fashion at a moment of heightened visibility for both his club and his national team.
Raphinha in Calvin Klein Campaign
The campaign features studio images and beach scenes that showcase the player in signature underwear shots and a campaign video. Raphinha said the experience of modeling felt different from performing on the pitch, adding, "I confess I feel more pressure on the set than playing for a full stadium. " He described the set's atmosphere as relaxed, noting the "vibe on set was super cool, " and credited the team for helping him feel comfortable during the shoot.
Shoot Details and Creative Notes
Photographic work for the campaign includes beach sequences with a soccer ball and studio imagery. The creative approach plays on Raphinha's athleticism and musical influences, and the shoot involved physical preparation: he noted extra abs exercises and push-ups helped him "look sharp" in the images. The campaign places him alongside other well-known celebrity faces who have fronted similar efforts in prior years.
Timing with Club Form and World Cup Duty
Three months into 2026, Barcelona leads the La Liga table with roughly a dozen matches remaining to clinch a second straight title. On the pitch, Raphinha has contributed to a potent attack alongside teammates, recording eight goals in the league this season. That club form dovetails with international obligations: this summer he will temporarily shift focus from club colors to the Brazilian national team for the 2026 FIFA World Cup.
Brazil will open pool play in June in New York City against Morocco at a nearby stadium, and campaign imagery could appear broadly in the host market during that period. Raphinha said he expects friends and family to be proud of the campaign and that he will bring World Cup experience to help younger players on the national squad. The Seleção enter the tournament ranked fifth in the world and are listed among the favorites, with high expectations for a deep run.
What This Means for Visibility
The campaign amplifies Raphinha's off-pitch profile at a time when he already commands a significant social-media following. With 18 million Instagram followers noted in coverage, the campaign expands his crossover appeal beyond football and into mainstream fashion audiences. If Barcelona maintains its lead, and if Brazil advances in the World Cup, those concurrent successes would likely heighten exposure for the campaign and the player.
Raphinha has described the modeling opportunity as a full-circle moment from childhood aspirations, and he framed the World Cup as the ultimate aim for any Brazilian player: "Playing a World Cup for Brazil is the peak for a Brazilian player. " For now, the campaign provides a visible bridge between club momentum, international duty, and broader cultural recognition.
