Demi Moore unveils radical bob; demi moore appears nearly unrecognizable at Gucci FW26
demi moore walked into Milan Fashion Week with a dramatic new bob that left many viewers doing a double take, and the moment has since gone viral. The transformation, shown at Gucci's FW26 runway presentation, has reignited conversation about a career-long relationship with hair and comes as Moore continues to pick up award nominations for her work in The Substance.
Milan appearance at Palazzo delle Scintille stunned photographers and fans
Moore was photographed at the Gucci FW26 Fashion Show held at Palazzo delle Scintille on February 27, where the 63-year-old looked almost unrecognizable in a blunt, chin-length bob styled with a wet finish. She paired the cut with an all-black leather ensemble, oversized sunglasses and pointed black heels. Her Chihuahua, Pilaf, had a front-row perch and sat on her lap during the show, and there are images of Demi Moore and dog Pilaf from February 2025 connected to the appearances.
Designers and runway lineup at Gucci’s Fall/Winter 2026 presentation
The Gucci Fall/Winter 2026 show featured headline appearances by Kate Moss, Emily Ratajkowski and Karlie Kloss, while models Alex Consani, Amelia Gray and Elsa Hosk also walked the runway. Observers noted Moore’s arrival amid that high-profile lineup for the first show under Demna at Gucci.
Stylists documented the look and measured the change
Moore’s stylist Brad Goreski posted a video of her just before she left for the show, recording her head to toe and explaining that her entire outfit was Gucci. Hairstylist Dimitris Giannetos gave Moore a chin-length bob with a wet finish, a cut described as about 22 inches shorter than her trademark tresses. Giannetos said he wanted to give Moore a major transformation for the first show of Demna at Gucci and to highlight her personality through the hair—making it iconic, fabulous, edgy and at the same time effortless.
Demi Moore’s red carpet and awards connections
Earlier, Moore walked the red carpet at the 2025 Golden Globe Awards, where she was nominated for her leading role in The Substance. The runway haircut has generated fresh speculation about whether the new look is a long-term change: commentary noted that observers will be watching tomorrow's Actor Awards, where Moore is nominated alongside her Landman costars for outstanding performance by an ensemble in a drama series, to see if she returns to her signature style.
Online reaction and a longer history with hair
Thousands of Instagram users piled into the stylist’s post, praising the change. Comments included, "She looks so much better with this hairstyle ❤️, " "The hair looks amazing! It's been so long for so long and this just looks so fresh!" and playful references tying the look to her film work: "Did you take the substance?" One user wrote, "Oh man, 😞, she took the substance. Well, as long as she is happy. 👍"
Moore has long been known for glossy, waist-length hair that she grew after shaving her head for the 1997 action film G. I. Jane. She told Margaret Qualley for a 2025 Women of the Year cover that growing her hair "kind of coincided with stepping back from work to be with my kids. I just started to let my hair grow, " and added, "And I think probably because I'm also lazy and I don't like to sit in the chair or have to go and get it done a lot. "
Months before hard-launching the bob era, Moore said she spent years resisting pressure on women to cut their hair as they age, noting that people often say that as women get older they shouldn't have long hair. She added that she observed women going through menopause who seemed to cut their hair in a way that desexualized them, and that there was an attachment to long hair for other reasons as well. Moore previously experimented with a shorter look for Gucci in October when she cut bangs, writing at the time, "Bangs — now and then. Thank you @gucci for letting me bring back the fringe for the first time since the Striptease days!" and sharing a photo tied to her work on the 1996 film.
Commentary in the moment noted that in 2026 there are few cuts considered as feminine and sexy as a well-styled bob. Whether Moore’s chin-length, wet-finish bob signals a permanent era or a playful runway choice—possibly involving wigs—remains an open question tied to her next public appearances.
