Demi Moore Nearly Unrecognizable After Radical Bob Debut at Gucci’s Milan Show
demi moore turned heads at Milan Fashion Week, arriving at Gucci’s FW26 runway on Feb. 27 with a dramatic chin-length bob and a skintight, all-black leather look that prompted thousands of social-media reactions and talk about whether the change is permanent.
Demi Moore’s new bob at Gucci’s FW26 show
The 63-year-old was photographed at Palazzo delle Scintille on Feb. 27 wearing a blunt, wet-styled bob that fell to chin length, a radical shift from the glossy waist-length hair she has been known for. She completed the outfit with oversized sunglasses and pointed black heels, and her Chihuahua, Pilaf, sat on her lap during the Gucci Fall/Winter 2026 runway show.
Who styled the change and how fans reacted
Hairstylist Dimitris Giannetos gave Moore a chin-length bob about 22 inches shorter than her trademark tresses and finished the look with a wet effect, saying he wanted to give her "a major transformation for the first show of Demna at Gucci" and to highlight her personality as "iconic, fabulous, edgy, but at the same time, effortless. " Her stylist Brad Goreski uploaded a video of Moore before she left for the show, filming her head to toe and explaining that her entire outfit was Gucci.
The post drew thousands of Instagram comments praising the new look, including responses such as "She looks so much better with this hairstyle ❤️" and "The hair looks amazing! It's been so long for so long and this just looks so fresh!" Other commenters riffed on her film work with lines like "Did you take the substance?" and "Oh man, 😞, she took the substance. Well, as long as she is happy. 👍"
How the cut fits into a decades-long hair story
demi moore has long been associated with waist-length hair she began growing after shaving her head for the 1997 film G. I. Jane; she told Margaret Qualley for her 2025 Glamour Women of the Year cover story that she let her hair grow when she stepped back from work to be with her kids and partly because "I’m also lazy and I don’t like to sit in the chair or have to go and get it done a lot. " The Feb. 27 bob is the shortest hairstyle she has worn in 28 years, matching a similar length she reached after the buzz cut era in February 1998.
Moore has experimented with shorter looks before: she cut bangs in October and wrote, "Bangs — now and then. Thank you @gucci for letting me bring back the fringe for the first time since the Striptease days!" including a photo from the time she filmed the 1996 movie.
Runway context and what comes next
The Gucci show at Palazzo delle Scintille was headlined by Kate Moss, Emily Ratajkowski and Karlie Kloss, with models Alex Consani, Amelia Gray and Elsa Hosk also walking. Industry attention around Moore’s makeover noted that in 2026 a well-styled bob is widely viewed as a feminine, sexy cut, but it remains unclear in the provided context whether Moore’s look was a long-term change or a Milan-week styling choice such as a wig.
Moore is also riding a separate awards moment: she walked the red carpet at the 2025 Golden Globe Awards where she was nominated for her leading role in "The Substance, " and she is nominated alongside her Landman costars for outstanding performance by an ensemble in a drama series at tomorrow's Actor Awards — the next confirmed public event tied to her recent appearances.
