Pokémon 30th Anniversary Logos Roll Out Across Ads, Merch and Public Spaces
pokémon 30th anniversary logos are being released for every creature in the franchise as marketing accelerates toward the series’ Feb. 27, 2026 30th anniversary, with the designs showing up in ads, retail drops and public stations.
Pokémon 30th Anniversary Logos appear for every creature
The Pokémon Company created a special 30th anniversary logo for each individual Pokémon — all 1, 000+ of them, including regional forms and Paradox Pokémon — and the main anniversary mark features Pikachu. Each individual logo places the Pokémon on the right, uses a Poké Ball–like zero in the number 30, and color-codes the three in 30 to complement the chosen Pokémon. Joe Merrick at Serebii has been cataloging the set.
Design details and public sightings
Fans have already spotted the designs in the wild. The Poké Times X account shared an image featuring Bulbasaur, Charmander and Squirtle logos, and Poké Times will send a random logo to anyone who shares that image — one fan who did was sent a Koffing. Logos have also appeared in different cities around Japan, with a fan posting a sighting at Osaka Namba Station. The rollout is part of a broader marketing push that the company has only just begun.
BoxLunch drops merch including Loungefly backpack and Pikachu ramen set
Retail tie-ins have begun to follow the push. BoxLunch partnered with Pokémon to launch clothes and accessories — including t-shirts, hoodies, backpacks and plushies — and highlighted items such as a Loungefly Eevee backpack and a Pikachu ramen set. The BoxLunch coverage notes countless styles and products aimed at fans and calls the fandom-based retailer’s effort a strong collaboration; BoxLunch’s past partnerships include X-Men, Beetlejuice and Star Wars.
Celebrity Super Bowl spot, Pokémon GO feature and the Feb. 27 stream
High-profile promotions are tied to the campaign. Lady Gaga and Jigglypuff sang together during a Super Bowl ad, and celebrities Trevor Noah and Maitreyi Ramakrishnan have also taken part in anniversary activity. The star-studded Super Bowl commercial kickstarts a year-long campaign entitled “What’s Your Favorite?” The Pokémon Company International added a new snapshot feature on the Pokémon GO app that allows fans to share their favorite cuddly friends for a chance to be featured, and the campaign will include fan-focused “Day In” and “Night Out” experiences, though specifics of those experiences are unclear in the provided context.
Other confirmed tie-ins include the announcement that Pokémon FireRed and LeafGreen are coming to Nintendo Switch. One outlet is marking the anniversary with a ranking of every Pokémon generation from worst to first and invited readers to share their opinions in a thread.
What’s next: Pokémon Presents on Feb. 27, 2026
The next confirmed event on the schedule is the Pokémon Presents stream on Feb. 27, 2026. We don’t know yet what will be revealed during that stream, and fans should watch that presentation for additional announcements tied to the 30th anniversary campaign.
