Michigan Lottery windfall in North Branch shifts focus to the local store and nearby players after $3.98M Lotto 47 win

A single ticket sold in North Branch has immediate ripple effects for a small retailer, dozens of near-miss players and anyone planning to claim a major prize. The michigan lottery jackpot change puts the retail location—and the local community—into a short-term spotlight, from customer traffic to the logistics of a seven-figure claim.

Michigan Lottery impact: who feels the change first and how the claim pathway looks

For Bryan’s Market, the retailer that sold the winning ticket, the immediate impact is operational and reputational: the store will likely see increased foot traffic and local attention while also becoming the site where the winner begins the formal claim process. For nearby players who matched five numbers, there is practical financial movement—21 players will each hold a $2, 500 prize—and for anyone holding the top ticket there is a time-sensitive administrative process to collect the prize.

Here’s the part that matters for people in the area: the winner has one year from the drawing date to file a claim and should contact the Player Relations office at 844-917-6325 to schedule an appointment. That call starts the paperwork, tax conversations and payment choices that come with a multimillion-dollar payout.

Event details and quick facts about the Lotto 47 result

• Jackpot amount: $3. 98 million.
• Winning numbers: 17, 25, 34, 37, 39, 42.
• Where the ticket was sold: Bryan’s Market, 6002 N. Lapeer Road, North Branch (about 40 miles northeast of Flint).
• Additional winners: 21 players matched five of six numbers and will receive $2, 500 each.
• Ticket validity: Lotto 47 tickets are valid for one year from the drawing date; the winner must contact Player Relations at 844-917-6325 to set an appointment.
• Game mechanics noted in recent coverage: Lotto 47 plays cost $1 each and the jackpot grows with each drawing on Wednesdays and Saturdays until someone wins and the jackpot resets.

It was the first Lotto 47 jackpot win in 2026; the previous Lotto 47 top prize in December was notably larger, a $32. 91 million payout. That historical note helps show the range of outcomes the game can produce and why both winners and retailers pay close attention when a big prize hits locally.

• Local retail and community: expect a short-term lift in visitors and media attention at the point of sale.
• Players who held near-misses: 21 players now hold confirmed $2, 500 prizes that will be claimable under the same timeline rules.
• Claim logistics: an appointment with Player Relations begins the formal claim and payout sequence; timing matters because of the one-year deadline.
• Game cadence: regular drawings on Wednesdays and Saturdays mean the jackpot mechanism resets after a win and continues to grow with future draws.

It's easy to overlook, but a large jackpot often accompanies multiple smaller winners; that pattern is visible here with the two different prize tiers emerging from the same drawing. The real question now is how quickly the top-ticket holder will come forward to claim and how the retailer manages the increased attention while the claim process unfolds.

Micro timeline: December (previous record Lotto 47 top prize of $32. 91M); February 23, 2026 (the drawing that produced the $3. 98M winner and 21 additional $2, 500 prizes). The coming weeks will show when the multimillion-dollar prize is formally claimed.

What's easy to miss is that the administrative side—appointments, paperwork and decisions about lump-sum versus structured payments—often defines the winner's experience as much as the size of the prize.

If you hold a ticket from that drawing, double-check the numbers listed here and, if applicable, contact Player Relations at 844-917-6325 to begin the claim process. Schedule details and prize timelines are set by the game's rules, and the store where the ticket was purchased will be part of the local reaction as the claim moves forward.