Texas Roadhouse at Costco: The Rattlesnake Bites Dupe, New Locations Near Costco Stores, and Big 2026 Changes
Whether you are searching for a Texas Roadhouse copycat at Costco, tracking a new location opening near your neighborhood Costco, or wondering what is new at the beloved steakhouse chain in 2026 — here is everything you need to know.
The Costco Dupe for Texas Roadhouse Rattlesnake Bites
Texas Roadhouse's Rattlesnake Bites are arguably its most popular appetizer — featuring chopped jalapeños and gooey Jack cheese inside a crispy deep-fried exterior. The good news is that fans can now enjoy a very similar taste at home thanks to Costco's Feel Good Foods Crispy Jalapeño Bites, filled with diced jalapeños, white cheddar, and cream cheese.
The main difference is that the Costco version includes cream cheese alongside jalapeño and cheddar, and the bites are a bit bigger with a more ovular shape. At Costco, the snack costs about $14 for a 2-pound bag, compared to 10 bites for $8.49 at Texas Roadhouse — making the frozen Costco version a significantly better deal for frequent fans. Shoppers say the Feel Good Foods Jalapeño Bites are crunchy on the outside and perfectly creamy on the inside, and taste great balanced with a dipping sauce like ranch or sour cream.
| Texas Roadhouse Rattlesnake Bites | Costco Feel Good Foods Bites | |
|---|---|---|
| Price | $8.49 for 10 bites | ~$14 for 2 lbs |
| Cheese | Jack cheese | White cheddar + cream cheese |
| Shape | Small and round | Larger, ovular |
| Availability | Restaurant only | Frozen, take home |
New Texas Roadhouse Locations Opening Near Costco Stores
Two notable new Texas Roadhouse locations are opening directly next to Costco stores in 2026.
Mt. Juliet, Tennessee: A big Texas Roadhouse sign now towers over the Legacy Pointe development near the Costco in Mt. Juliet. The new sign sits inside the development on Golden Bear Gateway, next to the new Costco and just off Interstate 40. The chain lists an April 6 opening date, and it will be the chain's first location in Wilson County.
Georgetown, Texas: Texas Roadhouse is officially coming to Georgetown, Texas, at 2209 N. I-35 — near Costco and Lowe's — marking the chain's first location in the city. The Georgetown spot is projected to open in fall 2026.
Texas Roadhouse's Big 2026 Expansion Plans
Across its three brands — Texas Roadhouse, Bubba's 33, and Jaggers — approximately 35 new restaurants are on track to open in 2026, including around 20 new Texas Roadhouse locations, 10 new Bubba's 33 restaurants, and up to five new Jaggers sites.
Texas Roadhouse Frozen Rolls — Now at Costco and Grocery Stores
Beyond the Rattlesnake Bites dupe, Texas Roadhouse's own branded frozen rolls have become a retail phenomenon. Frozen Texas Roadhouse rolls made $20 million in sales during the second quarter of 2025 alone. The rolls were voted as a Product of the Year by American consumers in 2025. The CEO of Marzetti Company has been in talks with Texas Roadhouse regarding all-new grocery items that could debut in 2026 — possibilities include frozen rattlesnake bites, bottled BBQ rib sauce, or even a bake-it-yourself Cactus Blossom.
Other Texas Roadhouse Changes Coming in 2026
Texas Roadhouse is rolling out digital kitchen technology, digital waitlists for online check-in, and self-pay tablet kiosks to all remaining locations. The chain is also continuing to test regional beverage menus tailored to local tastes — including dirty sodas in Utah and Idaho and $5 beer and margarita specials — with broader rollout decisions expected this year.
