Kylie Jenner’s Mugler Moment at the 79th BAFTAs Caps a Vintage Run Around the 'Marty Supreme' Campaign

Why this matters now: kylie jenner’s choice to skip the red carpet and wear a spring 1999 Thierry Mugler gown inside London’s Royal Festival Hall amplifies a clear pattern—her recent campaign appearances have leaned heavily on trophy vintage, and those looks are shaping how the film’s publicity is read in fashion circles. The styling decisions also tied visually to the color story used across the "Marty Supreme" premieres and awards appearances, making this more than a single red‑carpet moment.

Why Kylie Jenner’s BAFTA look matters for vintage fashion momentum

Here’s the part that matters: the Mugler dress at the BAFTAs continues an intentional sequence of archival choices that is functioning as its own narrative around the "Marty Supreme" campaign. That sequence suggests designers and archival houses may see renewed demand for late‑90s couture details—structured velvet silhouettes, concentrated crystal bursts and statement center gems—rather than a one-off red‑carpet novelty.

Event details and the dress that framed the night

Jenner attended the 79th BAFTA Film Awards alongside boyfriend Timothée Chalamet, who was nominated for Best Leading Actor for his role in the ping‑pong drama "Marty Supreme. " She skipped the red carpet but joined Chalamet inside London’s Royal Festival Hall wearing a spring 1999 Thierry Mugler gown. The dress presented classic Mugler structure in black velvet, with slim straps, a low curved neckline and a straight, floor‑length skirt. Mixed‑cut stones formed a concentrated crystal burst spreading from a large orange‑toned gem at the center of the bust—a hue that complemented the warm orange shade she has favored across the "Marty Supreme" premiere and awards looks.

The Kylie Cosmetics founder worked with stylists Alexandra Rose and Mackenzie Grandquist for the BAFTAs appearance, accessorizing with teardrop diamond earrings by Lorraine Schwartz and a blue stone ring. Her hair was worn straight with a subtle side part, and makeup stayed minimal: defined brows, neutral eye makeup and a soft pink lip. A separate headline declared Kylie Jenner to Win Best Hype Woman at the 2026 BAFTAs; details on that claim are developing and may evolve.

Family, peers and the wider Mugler thread

The Mugler moment at the BAFTAs is part of a larger pattern: at the 2026 Critics Choice Awards, Jenner wore a lingerie‑inspired slip dress from Versace’s fall 1996 collection—another archival choice—at an event where Chalamet received the Best Actor trophy for "Marty Supreme. " Her sisters have also leaned on Mugler archives: one sister chose a metallic winter 1986 Mugler gown for a family Christmas Eve party in December, and another opted for a black rubber lace dress from spring 1992 at the 2025 Oscar party last March. Artist Chappell Roan also tapped the house’s archive this season, wearing a spring 1998 Mugler couture dress in burgundy at the 2026 Grammys, a look that quickly went viral.

What’s easy to miss is how these recurring archive selections create a recognizable visual shorthand for the campaign, not just a series of isolated fashion moments.

Ceremony outcomes and how they reframed the night

Inside the Royal Festival Hall, Jenner and Chalamet watched "One Battle After Another" take Best Film, while British actor Robert Aramayo won Best Leading Actor for "I Swear. " "Marty Supreme" left without a win despite its 11 nominations, tying a BAFTA record for most losses in a single night. If you’re wondering why this keeps coming up, the gap between the film’s awards performance and the campaign’s high‑visibility fashion choices is now part of the conversation.

Mini timeline of the recent vintage run

• Critics Choice Awards: Jenner in a Versace fall 1996 slip dress; Chalamet received the Best Actor trophy for "Marty Supreme. "
• BAFTA Film Awards (79th): Jenner in a spring 1999 Thierry Mugler gown; Chalamet nominated for Best Leading Actor for "Marty Supreme. "
• Grammys: Chappell Roan wore a spring 1998 Mugler couture dress in burgundy, which went viral.

These checkpoints suggest the campaign will continue to use archival fashion as a storytelling device; confirmation will come from future premiere and awards styling choices.

Micro Q&A

Q: Does the BAFTA appearance signal a lasting trend? A: The repeated archival selections across multiple high‑profile events point to a deliberate strategy rather than a single choice. Q: Will the film’s awards performance change that reading? A: The campaign’s visual cohesion can persist independently of wins; however, future results and appearances will clarify whether the strategy pays off.