Cheltenham Reduces Guinness Prices, Revives Ladies’ Day Amid Soaring Demand
The Cheltenham Festival is gearing up for a significant transformation this year, focusing on affordability and enhancing the experience for attendees. The event, renowned as one of the biggest horse racing meets in the UK, will take place from March 10 to March 13, featuring an array of exciting changes.
Cheltenham Festival 2023: Key Changes Announced
This year’s festival highlights include the revival of Ladies’ Day and a reduction in the price of Guinness. For racegoers, the price of a pint of Guinness will be lowered from £7.80 to £7.50, matching prices from the last festival held in 2022.
- Event Dates: March 10 – March 13, 2023
- Guinness Price: Reduced from £7.80 to £7.50
- Ladies’ Day: Reintroduced after a seven-year hiatus
Impact on Accommodation Prices
While ticket prices remain attractive, the surge in demand for accommodation has led to exorbitant costs. Recent analysis indicates that hotel prices have surged by nearly 289% during the festival week. A five-night stay can cost an average of £3,772, an increase of 288.9% compared to the week prior.
- Average Hotel Stay: £3,772 (289% increase)
- Airbnb Average: £1,450 (133% increase)
- Most Expensive Accommodation: £8,812 for a townhouse
The rise in accommodation costs reflects the high demand surrounding the festival. The overall daily capacity is reduced to 66,000, which aims to enhance the overall experience for race-goers by reducing crowd density and wait times.
Revitalized Celebration for All
Leading figures in the racing world, including noted jockey Ruby Walsh, have voiced excitement over the planned changes. Walsh emphasized the importance of customer experience, stating that the adjustments should create a more enjoyable atmosphere for attendees.
Cheltenham’s evolution continues to attract significant interest each year. As fans gather to witness thrilling races, the excitement surrounding the festival promises an unforgettable experience.
Conclusion
With the combination of reduced drink prices, the return of Ladies’ Day, and a focus on enhancing the attendee experience, the Cheltenham Festival 2023 is set to be a memorable event. However, prospective visitors should plan accommodations early to manage the rising costs effectively.
