Apple Music Mocks Spotify’s Recent Price Hike
In a competitive twist in the music streaming industry, Apple Music has taken a lighthearted jab at Spotify’s recent price hike. Last month, Spotify announced an increase in subscription costs for its users in the United States and several other countries.
Spotify’s Price Increases
Starting this month with renewals in February, Spotify subscribers are experiencing new pricing. The increases are as follows:
- Spotify Premium: from $11.99 to $12.99
- Spotify Duo: from $16.99 to $18.99
- Spotify Family: from $19.99 to $21.99
- Spotify Student: from $5.99 to $6.99
This marks Spotify’s third price adjustment, with previous increases occurring in June 2024 and 2023. The service claims that these changes are necessary to maintain a high-quality user experience.
Apple Music’s Competitive Strategy
As Spotify subscribers express their discontent on social media, Apple Music has promoted its pricing stability. In a recent post, Apple Music reminded users, “BTW, we’re still the same price.” This comment highlights the fact that their pricing remains unaffected by recent industry changes.
Since its launch in 2015, Apple Music has maintained a base price of $9.99 per month for individual plans. The only increase came in October 2022, raising the individual plan to $10.99 per month. Currently, Apple Music offers a competitive edge with a significant difference in family plan pricing, costing $5 less per month compared to Spotify.
Promotional Offer from Apple Music
Apple Music is currently offering a three-month free trial for new subscribers. This promotion is set to last until February 24. Additionally, Apple Music is bundled in the Apple One plans, which include popular services like:
- Apple TV
- Apple Arcade
- Apple News+
This bundle enhances the appeal of Apple Music, adding more value for potential subscribers. With all these factors in play, both services have unique offerings, leaving subscribers to weigh their options carefully.
