Foldable Smartphone Market Poised for Major Growth in 2026
Analysts at Counterpoint have highlighted significant growth in the foldable smartphone market. As of 2026, this segment is expected to enter a new phase of sustainable expansion. Following a cyclical recovery in the previous year, manufacturers are set to embrace a more aggressive strategy for new releases.
Growth Trends in Foldable Smartphone Market
In 2022, many smartphone producers took a cautious approach, focusing on normalizing inventory levels. However, advancements in technology and execution are now paving the way for wider adoption of foldable devices. Presently, book-style foldables make up 52% of all foldable smartphone sales, and this figure is projected to increase to 65% in 2023.
Consumer Perception Shifts
Improvements in hardware have transformed consumer perceptions of foldable smartphones. Rather than being viewed solely as a novelty item, they are increasingly considered practical productivity devices. This shift is critical for sustained growth in the market.
Impact of Apple’s Upcoming Foldable iPhone
The anticipated release of Apple’s foldable iPhone this fall is expected to further accelerate foldable smartphone sales. Analysts believe that Apple’s entry will generate a ripple effect, encouraging competing brands to launch their own book-style devices. Several manufacturers, including Samsung, Honor, and Oppo, are reportedly developing wider foldable models to challenge Apple’s offering.
Competitive Landscape
- Samsung: Plans to enhance its book-style foldable lineup.
- Honor: Developing a competitive wide foldable device.
- Oppo: Also rumored to be working on a new foldable model.
In addition to book-style models, companies intend to maintain clamshell foldables as part of their offerings. This strategy aims to cater to varied market segments, including style-focused and entry-premium consumers. The foldable smartphone market is poised for significant evolution in the coming years, driven by innovation and changing market dynamics.
