“The Mandalorian and Grogu Launch First Ever Merchandise Collection”

A significant milestone has been reached in the Star Wars universe with the launch of the first merchandise collection inspired by the upcoming film, The Mandalorian and Grogu. This breathtaking unveiling occurred during the New York Toy Fair 2026. The event showcased a variety of toys, apparel, and collectibles featuring the beloved characters.

The Global Campaign Announcement

Director Jon Favreau announced the “Most Wanted” global campaign, which will span an entire year. The campaign aims to celebrate The Mandalorian and Grogu merchandise by introducing various collectibles and accessories for fans worldwide.

Favreau’s Connection to the Collection

During the event, Favreau emphasized the deep connection between Star Wars and toys. He reflected on the joy of collecting, recalling Kenner toy vouchers that excited fans following the release of Star Wars: A New Hope in 1977. He expressed pride in continuing this tradition with the new merchandise, understanding how toys shape the fan experience.

Merchandise Highlights

Here’s a closer look at some of the standout items from the collection:

• Star Wars: The Mandalorian and Grogu Pop! Collection by Funko
  Available for pre-sale from Funko.com and selected retailers starting February 14, this collection includes bobbleheads of favorites like Din Djarin and Grogu.
• Action Buddy Grogu by Hasbro
  This plush animatronic features over fifty sounds and movement combos. Its soft body is ideal for playtime and cuddling.
• Star Wars R/C AT-AT Walker & R/C AT-RT Walker by Jada Toys
  These remote-controlled vehicles stand 13 inches tall and replicate iconic scenes from the movies, enhancing the experience with synchronized sound effects.

Collections for Young Fans

• The Mandalorian and Grogu Baby Toy Collection by Kids Preferred
  This collection targets younglings with soft toys and activities, including a snuggly Grogu plush.
• LEGO Star Wars: The Razor Crest Building Set by The LEGO Group
  Fans can build Din Djarin’s ship with this set featuring popular minifigures.
• Star Wars Grogu Deluxe Basic Plush by Mattel
  An upgraded Grogu plush that captures the heart of fans, making it an ideal cuddle companion.

Exclusive Collectibles and Experiences

Additional items detailed at the event include:

• The Mandalorian and Grogu • Ice Planet Chase by Moose Toys
  Dynamic figures of Din Djarin and Grogu are presented in a chase scene, complete with a collectible mini poster.
• Grogu Tiny But Mighty Series Figures by POP MART
  These figures reflect Grogu’s popular on-screen moments, detailed for all collectors.
• The Mandalorian Cookbook by Insight Editions
  Set for release in Fall 2026, this cookbook features 70 recipes inspired by the series, designed for all cooking skill levels.

The launch of the Mandalorian and Grogu merchandise collection represents an exciting chapter for both fans and collectors. As their beloved characters continue to evolve, these products mark a celebration of creativity, nostalgia, and fandom.