Sizzler Returns: Iconic Australian Comeback Announced
Sizzler is set to make a much-anticipated comeback in Australia, six years after its closure down under. The reopening will occur at the new NH Collection Hotel located at Sydney Airport.
Sizzler’s Return: Plans and Expansion
The Minor Hotel Group, led by founder Bill Heinecke, announced plans to breathe new life into the iconic all-you-can-eat chain. Heinecke confirmed intentions to expand Sizzler beyond Sydney, stating, “Sizzler can be in hotels or as stand-alone sites, depending on the opportunities.”
- Location: NH Collection Hotel, 102-106 Robey Street, Mascot, Sydney
- Type: All-you-can-eat restaurant
- Founder: Bill Heinecke
Historic Background of Sizzler
Sizzler began its journey in 1958 in Culver City, California, founded by Del and Helen Johnson. The chain gained popularity by offering affordable steak meals for just $0.99.
Del Johnson aimed to create a dining alternative between fast-food chains like McDonald’s and traditional diners. This vision laid the groundwork for Sizzler’s innovative service model, which allowed customers to order at the counter and have food served at their tables.
Sizzler’s Peak and Challenges
In 1985, Sizzler expanded to Australia, opening its first restaurant in Annerley, Brisbane. By 1992, the chain boasted 74 locations across the nation, marking its peak popularity.
- 1985: Sizzler enters Australia
- 1992: 74 locations peak
However, by the early 2010s, Sizzler faced significant challenges, leading to the closure of several underperforming locations. By 2017, only 17 restaurants remained, primarily in Queensland.
In November 2020, Sizzler ceased all Australian operations due to disruptions caused by the pandemic. Once-bustling locations have since been repurposed into daycare centers, libraries, and warehouses, while others remain unoccupied.
Community Engagement and Future Prospects
In 2024, Australian radio hosts Robin Bailey and Kip Wightman revived interest in the brand by organizing a Sizzler pop-up event at the Coffee Club on Charlotte Street. This event generated excitement and nostalgia among Sizzler fans.
With its iconic menu and new strategic plans, Sizzler is poised to reclaim its place in the Australian food landscape. As the brand prepares for its return, many eagerly await the reopening of its doors.
