Sizzler Returns to Sydney with Exciting Comeback
In an exciting development for food enthusiasts, Sizzler restaurants are set to make their much-anticipated return to Sydney after a six-year absence. Known for their vast salad bars and famous cheese toast, Sizzler left the Australian market in November 2020, but they are coming back through a partnership with Minor Hotel Group.
Sizzler’s Comeback in Sydney
The re-launch is planned at the new NH Hotel located at Sydney Airport. Minor Hotel Group, led by founder and chairman Bill Heinecke, aims to establish Sizzler restaurants not only within their hotels but also as standalone dining venues across the country. This strategic move comes as excitement builds around the hotel and dining sectors in Australia.
Details of the Launch
- Restaurant Type: Family-friendly casual dining
- Initial Location: NH Hotel, Sydney Airport
- User Target: General public, accessible dining
Minor Hotel Group is known for operating over 640 hotels and resorts globally. Their Food division also includes popular names like Coffee Club, which has been serving Sizzler’s iconic cheese toast during Sizzler’s absence. The group’s ambitious plan involves potentially reviving other dining concepts, including Benihana Japanese restaurants.
Context of Sizzler’s Exit
Sizzler’s Australian outlets closed during the pandemic, finishing operations in November 2020, after serving customers since their establishment in the United States in 1958. This upcoming return reflects a revitalization of the brand and a renewed interest in dining experiences.
Future Expansion Plans
Heinecke has expressed intent to expand the Sizzler brand beyond the immediate venue. Sizzler may appear in various locations across Australia, depending on emerging opportunities.
Impacts on the Dining and Hotel Sectors
Minor Hotel Group is ambitiously launching new projects, including a 90-room NH Collection hotel and additional venues in Wollongong. This revitalization comes during a period of growth in Sydney’s hotel sector. Other developers, like Fortis, are also seeking hotel management opportunities within the region.
As Sizzler prepares for its return in Sydney, food lovers wait with anticipation for the reopening of this nostalgic dining experience. The brand’s revival emphasizes a robust recovery in the hospitality industry, promising a bright future for both dining and hotel experiences in Australia.
