Winter Olympians Join Corona Cero to Celebrate Winter Sports
Corona Cero, the first-ever beer sponsor of the Olympic Winter Games, is encouraging individuals to celebrate winter sports and connect with nature. This campaign highlights a paradox: while nearly half of the British population feels that venturing outdoors in winter is too much effort, 74% express a strong appreciation for nature’s winter landscapes. Alarmingly, one in three Brits admits to being in “hibernation mode,” avoiding outdoor activity during the colder months.
“Dear Nature” Video Campaign
To combat this winter trend, Corona Cero has launched a campaign featuring a poetic video titled “Dear Nature.” Written by acclaimed songwriter Matt Prime, the video aims to inspire communities to break free from their routine and embrace the winter outdoors.
Featured Olympians
- Lizzy Yarnold – Skeleton gold medalist
- Matt Weston – British Olympian
- Billy Major – British Olympian
- Katie Ormerod – British Olympian
These athletes share their profound connection with nature, encouraging others to enjoy the beauty of the winter season.
Brand Vision and Purpose
Jessica McGeorge-Stevens, the Global Premium Brands Marketing Director for Europe at AB InBev, stated, “As a brand born in nature, Corona exists to remind us that our best experiences are found outdoors.” She emphasized the importance of the campaign in urging people to step out and appreciate every moment, regardless of the season.
This initiative not only promotes winter sports but also fosters a greater appreciation for nature, highlighting the inspiring role of Olympians in encouraging outdoor activity during the winter months.
