Serena Williams Leads Star Athletes in Super Bowl 2026 Commercials
Super Bowl LX, featuring teams like the New England Patriots and Seattle Seahawks, showcases its annual array of high-profile commercials, as star athletes take center stage. Fans eagerly anticipate both the football action and the creative advertisements that accompany this marquee NFL event. The cost of airing a commercial during the Super Bowl has risen steeply; 30-second slots average around $8 million, with some exceeding $10 million. However, the opportunity to reach millions makes these ads invaluable.
Star Athletes Shine in Super Bowl 2026 Commercials
This year, a diverse lineup of athletes appears in various commercials, adding star power to the Super Bowl ads. Notable figures include:
- Peyton Manning returns alongside Shane Gillis and Post Malone for Bud Light.
- Marshawn Lynch, Patrick Mahomes, Sky Brown, and more feature in an Oakley sunglasses ad.
- Chloe Kim and T.J. Oshie lend their talents to a Michelob Ultra commercial.
- Derrick Henry joins actress Kathryn Hahn in an entertaining trolley tour ad.
- Serena Williams shares her personal fitness journey, emphasizing her health transformation.
Notable Commercial Highlights
One of the standout commercials features Manning, Gillis, and Malone in a humorous scene at a wedding. Manning humorously showcases his “first beer of the wedding,” only for a keg to roll down a hill, creating a comedic rush among wedding guests.
Oakley taps Lynch and Mahomes to promote its innovative “Oakley Meta Performance AI glasses.” The ad showcases a skydiving act by Lynch, followed by other athletes demonstrating the glasses’ features through their sports.
Awareness Campaigns and Fitness Journeys
The medical company Novartis highlights prostate cancer awareness through a commercial featuring prominent NFL tight ends like Rob Gronkowski and George Kittle. In a lighthearted yet significant message, Super Bowl-winning coach Bruce Arians stresses the importance of regular blood tests while calming music plays in the background.
Additionally, tennis legend Serena Williams uses her platform to discuss her fitness journey, revealing her success in losing 34 pounds while on Ro’s GLP-1. This highlights her dedication to health and wellness, inspiring fans to focus on their own fitness.
Overall, Super Bowl LX combines exhilarating sports moments with entertaining commercials, showcasing the impressive talents of star athletes and delivering important messages alongside humor and creativity.
