Is TurboTax Really Free? Insights on Their Quirky Super Bowl Ad
In a recent Super Bowl ad, TurboTax showcased its free tax filing solution for the 2025 tax year. Starring Adrien Brody, the ad aimed to highlight TurboTax’s commitment to making tax filing easy and accessible. But how free is TurboTax, really?
Is TurboTax Actually Free?
Yes, TurboTax offers a Free Edition for filing your 2025 taxes at no cost. However, it’s important to note that there are specific eligibility requirements. Only 37% of taxpayers qualify for this free service.
Eligibility for TurboTax Free Edition
- Filers must have simple 1040 returns.
- Certain schedules can be included.
- An email address and phone number are necessary to get started.
For those who qualify, importing W2 and 1099 forms is straightforward. TurboTax collaborates with over a million employers to ease the filing process.
Understanding TurboTax’s Services
While the Free Edition is available, TurboTax also offers paid services for those who require more comprehensive assistance. The following options are available:
| Service | Price |
|---|---|
| TurboTax Free Edition | $0 |
| TurboTax Do It Yourself Deluxe | $49 (Federal only) |
| TurboTax Do It Yourself Premium | $99 (Federal only) |
| TurboTax Expert Assist Basic | $39 (Federal only) |
| TurboTax Expert Assist Deluxe | $79 (Federal only) |
| TurboTax Expert Assist Premium | $159 (Federal only) |
Legal Background
In 2023, TurboTax faced a multi-state class action lawsuit. The case alleged that TurboTax misled customers regarding the availability of free services. As part of a settlement worth $141 million, TurboTax was required to halt its misleading marketing practices. Subsequently, the company reintroduced its TurboTax Free Edition for eligible users.
In summary, TurboTax provides a free option for tax filing, but only for a limited number of taxpayers. Those opting for additional services should consider the various paid options available. This season, whether you chuckled at the Super Bowl ad or not, it’s worth knowing what TurboTax truly offers.
