Wix vs Squarespace: Super Bowl 2026’s True Showdown
As the countdown to Super Bowl LX begins, anticipation grows not only for the game but for the captivating commercials that will air. Scheduled for February 8, 2026, this year’s event features a significant showdown between website-building leaders, Wix and Squarespace.
Wix vs Squarespace: A High-Stakes Battle
With advertising costs ranging from $8 to $10 million for just 30 seconds, both companies aim to capture the attention of millions of viewers. Squarespace is making its twelfth Super Bowl ad appearance, showcasing a cinematic piece starring Academy Award-winning actress Emma Stone, while Wix returns to the Big Game to unveil its innovative “vibe coding” tool known as Wix Harmony.
Squarespace’s Cinematic Advertisement
- Director: Yorgos Lanthimos
- Features: Emma Stone
- Concept: Highlighting domain purchasing
- Premise: A creative warning about the importance of securing domain names
- Air Time: Planned for the first and second quarters of Super Bowl LX
For its latest campaign, Squarespace continues its trend of collaborating with esteemed directors. Following projects with Martin Scorsese and Barry Keoghan, the brand partners with Lanthimos to creatively promote its domain services. The ad humorously portrays Stone’s struggle to secure the domain name emmastone.com, encouraging viewers to act swiftly on their own choices.
Wix’s Direct Approach with Wix Harmony
- Focus: Newly released Wix Harmony tool
- Marketing Strategy: Targeting small business owners
- Recent Engagement: 3 million views on YouTube within two days of release
Wix, on the other hand, opts for a more straightforward approach. The company aims to highlight its advanced coding features that cater to business owners and entrepreneurs. While creative awards may be unlikely, Wix’s advertisement has resonated well, garnering significant online engagement soon after its launch.
Who Else Is in the Mix?
Both Wix and Squarespace are not alone. Other major brands such as Bosch, Bud Light, Expedia, Pringles, Pepsi, and Ritz will also be vying for viewer attention during commercial breaks.
As the Super Bowl approaches, it’s clear that the competition between Wix and Squarespace will be a focal point. Each company is leveraging its unique approach to appeal to audiences, ensuring the advertising battle is as thrilling as the game itself.
