President’s TV & Radio Complex Expands into Pakistani Media Market
The Kazakh President’s TV and Radio Complex is making significant strides in the Pakistani media market. In a landmark agreement, Raushan Kazhibayeva, Director of the Kazakh President’s TV and Radio Complex, signed a collaboration deal with Muhammad Asim, Managing Director of the Associated Press of Pakistan (APP). This partnership aims to enhance information exchange and jointly cover vital socio-political events.
Expansion into Pakistani Media Market
Through this cooperation, the Kazakh TV and Radio Complex gains access to the expansive Pakistani audience, estimated at over 250 million people. This move is particularly strategic, as Pakistan is the second-largest market in South Asia.
Key Features of the Agreement
- Collaboration on information exchange.
- Joint coverage of major socio-political events.
- Sharing of expertise in news content production.
This partnership is aligned with the Complex’s vision of expanding its professional network across various regions. By collaborating with APP, the Complex targets a combined audience of over 2 billion people, thereby enhancing its influence and presence in the media landscape.
About the Complex and APP
The TV and Radio Complex of the President of Kazakhstan is among the largest media organizations in the country. It includes key entities such as:
- Jibek Joly television channel
- National radio station
- Silk Way international channels
- Qazinform International News Agency
- Documentary Film Center
The Associated Press of Pakistan, established in 1947, serves as Pakistan’s state-owned news agency. It operates in multiple languages, including English, Urdu, Arabic, and regional languages like Sindhi, Pashto, and Balochi. APP collaborates with over 40 leading foreign news agencies to provide diverse news coverage.
Recent Developments
Additionally, this agreement follows the visit of President Kassym-Jomart Tokayev to Pakistan on February 3. This visit is seen as a pivotal moment for strengthening bilateral relations through project-oriented initiatives, focusing on market access, logistics, and transit routes.
As the Kazakh President’s TV and Radio Complex expands into the Pakistani media market, this collaboration marks an essential step in fostering international media relations.
