Palace Secures Prime Retail Location in Hong Kong’s Causeway Bay
Palace, the renowned streetwear brand, is set to make waves in Hong Kong’s retail scene with its inaugural stand-alone store in Causeway Bay. This vibrant area, known for its shopping and cultural attractions, will host the Palace store at 42 Leighton Road.
Store Design and Inspiration
The design of the new Palace store draws significant inspiration from Tai Kwun, a revitalized cultural hub previously serving as a police station. The store’s exterior showcases a modern aesthetic featuring brick tiling and neon signage that resonates with nostalgia.
Inside, the ambiance is enhanced by brown and green tiles across both floors and walls. The store is illuminated with unique triangle-shaped and P-shaped ceiling lights. Notably, the iconic tri-ferg logo is embedded into the floor at the entrance, accompanied by a sculptural P-shaped bench adorned with neon elements.
Celebrating Local Culture
Palace aims to weave together Hong Kong’s rich history, British heritage, and its distinctive street culture. To mark this exciting launch, Palace will introduce several exclusive items tailored for the Hong Kong market.
- Nostalgic capsule collection in collaboration with South China FC
- Varsity jackets
- Hoodies
- T-shirts
- Accessories featuring traditional symbols like the jade dragon and yin and yang
Expansion and Performance
Before its dive into the Hong Kong market, Palace had established itself in multiple Asian locations, including four stores in Japan and two in South Korea—located in Apgujeong and Mapo-gu. The brand has also leveraged online sales through platforms like Tmall and WeChat mini-programs in mainland China.
Recent financial filings reveal a modest 3 percent revenue growth for Palace for the fiscal year ending January 31, 2025. More impressively, direct-to-business sales surged by 92 percent, largely attributed to the brand’s territorial distribution deal for South Korea.
Conclusion
With the opening of its new store in Causeway Bay, Palace is poised to cement its presence in the Asian market. This move not only highlights the brand’s commitment to expanding its reach but also celebrates local culture through unique, tailored retail offerings.
