Sam Raimi Navigates Studio System to Launch ‘Send Help’

Sam Raimi returns to his roots with the release of “Send Help,” a unique thriller that showcases his signature style. Known for classics such as “Evil Dead II” and “Drag Me to Hell,” Raimi brings a refreshing take on storytelling to the big screen. His latest project features a compelling script by Damian Shannon and Mark Swift, highlighting a blend of drama, comedy, and horror.

Plot Overview

In “Send Help,” Rachel McAdams stars as an overlooked office worker stranded on a deserted island with her incompetent boss, portrayed by Dylan O’Brien. Their dynamic shifts dramatically as McAdams’ character, a survivalist and fan of the show “Survivor,” takes charge, turning the tables on O’Brien’s character.

Development Journey

The path to bringing “Send Help” to life was anything but straightforward. The initial script was penned in 2019, and Raimi was attached to direct while working at Sony Pictures. However, the COVID-19 pandemic altered plans when the studio suggested a transition to a lower-budget streaming release. Unwilling to compromise the audience experience, Raimi sought a different avenue.

Collaboration with 20th Century Studios

• Raimi partnered with 20th Century Studios, now part of the Walt Disney Company, after initial development at Sony.
• The studio’s executives, led by Steve Asbell, embraced the project’s unconventional approach.
• Positive collaboration led to significant enhancements in the final screenplay.

Raimi praised 20th Century for their support, noting the studio’s willingness to embrace the film’s unique vision. He remarked on their courage to invest in original content, stating that other studios often shy away from such risks.

Box Office Success and Critical Reception

“Send Help” made a strong debut at the box office, earning over $20 million domestically and more than $8 million internationally during its opening weekend. Critics responded positively, with The New York Times labeling it as “Raimi at peak pulp.” This success marks Raimi’s first R-rated thriller since “The Gift” in 2000.

Production and Effects

Despite its modest budget, “Send Help” utilizes an array of special effects. A crucial plane crash scene involved wire work reminiscent of Raimi’s “Spider-Man.” Additionally, practical effects and CGI were combined for a wild boar attack sequence featuring McAdams.

Future Projects

Raimi emphasized that the size of production doesn’t dictate quality. Instead, he believes that a supportive team is vital to the success of any project. “Send Help” is a testament to that ethos, combining Raimi’s artistic vision with the studio’s backing, resulting in a truly unique cinematic experience.

“Send Help” is currently playing in theaters, making it a must-see for fans of original filmmaking and genre-blending narratives.