Peter Jones Finalizes Significant Acquisition of American Golf
Peter Jones has officially completed the acquisition of American Golf, the largest golf retailer in the UK. This significant transaction took place on February 4, 2023, when Jones and his investment group acquired the company from Endless LLP, which owned it since 2018.
About American Golf
Founded in 1978, American Golf operates over 80 stores across the UK and offers a robust online shopping platform. The retailer employs more than 1,000 staff members and boasts an impressive annual turnover of £135 million. This strategic acquisition aligns with Jones’ passion for the sport.
Statements from Peter Jones and Nigel Oddy
- Peter Jones expressed, “Acquiring American Golf feels especially meaningful” due to his personal enthusiasm for golf.
- He highlighted the company’s understanding of golfers at all skill levels.
- Nigel Oddy, CEO of American Golf, noted that this partnership will boost growth strategies and help achieve their goal of becoming the ultimate destination for golfers.
- Oddy also thanked Endless for their support and investment during their ownership.
Peter Jones’ Background
Peter Jones is a familiar face on both Dragons Den in the UK and Shark Tank in the US. He is also a dedicated golfer, frequently participating in high-profile tournaments. Notably, he played with Tiger Woods at the 2022 JP McManus Pro-Am.
Investment Portfolio and Future Goals
Jones has a diverse investment portfolio with over 30 businesses. With the acquisition of American Golf, he aims to enhance the retailer’s online presence and drive sales growth. Although the financial details of this deal remain undisclosed, industry insights suggest it is a pivotal moment for American Golf.
