Top 2026 Super Bowl Ads: Highlights from Tight Ends to ‘Will Shat’

The Super Bowl isn’t just about the game or halftime show; it’s also a showcase for memorable commercials. The ads released during the event spark conversations, whether they are loved or criticized. As we look ahead to the Super Bowl 2026, several advertisements have already caught viewers’ attention, showcasing creativity and humor.

Top Super Bowl Ads of 2026

This year’s Super Bowl commercials had some standout performances and humorous concepts that we will revisit. Here’s a brief overview of the best and worst ads that aired this year.

Best Super Bowl Commercials

• Novartis: Relax Your Tight End
  A humorous take on men’s health, featuring clever wordplay that resonates well.
• Raisin Bran: Will Shat
  William Shatner delivers puns and humor in an engaging way that keeps viewers entertained.
• Hellmann’s: Sweet Sandwich Time
  This ad incorporates catchy tunes, making it memorable for audiences.
• Instacart: For Papa!
  Ben Stiller shines in this throwback-style ad that captivates viewers.
• Jeep: Billy Bass Goes to the River
  A comical approach to a typical car commercial, engaging and funny.
• Bud Light: Keg
  A humorous take on competitiveness with a cheese-roll race.
• Xfinity: Jurassic Park … Works
  A nostalgic callback that brings laughs and reflects on CGI advancements.
• Michelob ULTRA: The ULTRA Instructor
  Features Kurt Russell in a memorable spot paired with a classic anthem.
• Alexa: Scary Good
  Playing on fears of AI, this ad mixes humor with a hint of unease.
• Skittles: Deliver the Rainbow
  Elijah Wood stars in this whimsical, creative ad that captivates audiences.

Other Noteworthy Advertisements

• Ramp: Multiply What’s Possible
  A quirky ad that sparked curiosity, although it left some viewers confused.
• Frank’s RedHot: Eat the GOAT
  A fast-paced ad that combines humor and chaos effectively.
• Hyundai Palisade: John Krasinski’s Epic Mission
  Krasinski adds charm to this enjoyable commercial.
• Universal Orlando: Lil’ Bro
  An inspirational feel-good ad capturing audience hearts.

Worst Super Bowl Commercials

• RITZ: Island
  A celebrity-filled ad that failed to evoke laughter.
• TurboTax: The Expert
  A misfire in humor that fell flat with viewers.
• e.l.f.: Melisa
  An ad that lacked comedic impact.
• Squarespace: Unavailable
  A repetitive joke that quickly lost its charm.
• Grubhub: The Feest
  Though star-studded, it struggled to deliver memorable content.

Conclusion

The Super Bowl 2026 commercials demonstrated a wide range of creativity and humor. While some ads achieved great success, others missed the mark. With a mix of fan-favorites and forgettable flops, these ads contributed significantly to the overall Super Bowl experience. For more highlights and in-depth analysis on the latest in entertainment, stay tuned to Filmogaz.com.