Barry M Faces Collapse After 44 Years as Iconic Makeup Brand
Barry M, a renowned cosmetics brand, is facing the possibility of administration after 44 years in the beauty industry. Founded in 1982, the brand gained recognition for its vibrant nail polishes and innovative makeup products.
Financial Challenges Facing Barry M
On January 29, 2023, Barry M submitted a notice of intent to appoint administrators. This step aims to allow the company to restructure its finances. If they cannot improve market conditions, Barry M will consider refinancing or selling the business.
Employment at Risk
The company’s factory in Mill Hill, North London, employs over 100 individuals. While the total number of potential job losses remains uncertain, the looming administration raises concerns among employees and customers alike.
Iconic Presence on UK Shelves
Barry M products are widely available in UK retailers, including Tesco, Boots, and Superdrug. The brand has garnered a strong reputation for its vegan and cruelty-free cosmetics. However, despite recent reports of increased profits, the company cites “geopolitical issues” as a significant factor impacting its cost structure.
The Legacy of Barry M
Barry M commenced as a makeup stand established by Barry Mero in East London during the 1970s. Following Barry’s passing in 2014, his son Dean Mero took over and guided a significant rebranding effort last year. The future now hangs in the balance as the brand navigates its financial difficulties.
Market Context and Other Closures
Barry M’s struggles reflect a broader trend in London’s retail landscape. Recently, another high street fixture, Cool Britannia, located on Oxford Street, announced its impending closure. This retail outlet specialized in British-themed merchandise and contributed to the unique character of the area.
- Founded: 1982
- Notice of Intent Filed: January 29, 2023
- Employees: Over 100 at Mill Hill factory
- Availability: Tesco, Boots, Superdrug
- Business Model: Vegan, cruelty-free products
The challenges faced by Barry M indicate growing difficulties within the sector. Should the brand fail to adapt, it may signify the decline of this iconic makeup giant.
