UK Jewellery Chain Enters Administration After 47 Years on High Street
The British jewellery chain C W Sellors, which has operated for 47 years, has entered administration. The family-run business has announced significant restructuring, including the redundancy of 36 employees. This decision marks a challenging moment for the retailer, which has been a staple on high streets since its establishment in 1979.
C W Sellors: A Brief History
C W Sellors has built a reputation as a premier jeweller in the UK. With ten retail locations across the North of England and the Midlands, it has served customers in towns such as Whitby, York, Ashbourne, Bakewell, Matlock, and Shrewsbury. The company initially opened its doors on the high street in 1979.
Current Administration and Restructuring
The administration process began in early January 2026, led by joint administrators Lee Causer and Ben Peterson from the advisory firm BDO. Their appointment comes after C W Sellors faced financial difficulties, including cash flow problems exacerbated by rising operational costs and decreased consumer spending, particularly influenced by the ongoing cost-of-living crisis.
Impact of Administration
- 36 employees made redundant immediately.
- The company aims to retain 50 remaining staff temporarily to assist in operations.
- BDO has consolidated four stores into a single location, W Hamond, in Whitby.
Despite these challenges, C W Sellors continues to operate its remaining stores. However, the company has halted online orders while maintaining in-person order services at various locations.
Financial Overview
Financially, C W Sellors reported a turnover of £28.5 million for the year ending April 2024. This figure represents a decline from £30.4 million the previous year. The administrators are actively seeking a buyer to ensure the continuity of the business.
Product Offerings
C W Sellors has a strong portfolio, featuring fine jewellery and luxury watches from well-known global brands. This includes:
- IWC Schaffhausen
- Breitling
- TAG Heuer
- Gucci
- Longines
- Montblanc
- Oris
- Bremont
The jeweller also emphasizes its commitment to local craftsmanship, showcasing unique UK gemstones like Derbyshire Blue John and Whitby Jet. C W Sellors plays a significant role within the jewellery sector as a supplier to the Company of Master Jewellers, recognized as the largest buying group for watch and jewellery in the UK and Ireland.
Conclusion
As C W Sellors navigates through these turbulent times, it seeks to engage potential buyers. The company has requested the support and understanding of its clientele during this challenging phase, reaffirming its commitment to continue serving customers in its physical stores.
