‘Melania’ Documentary Earns $8M, Sets Decade-Long Opening Weekend Record
Melania Trump’s documentary titled “Melania” is making headlines following its impressive box office performance. The film earned a remarkable $8 million during its opening weekend, establishing the record for the highest-grossing documentary opening in over a decade.
Documentary Overview
Released to theaters across the United States and in 27 countries, “Melania” showcases 20 pivotal days in the life of the First Lady before President Donald Trump assumed office for a second term. The documentary is directed by Brett Ratner and produced by Muse Films, a company established by Melania Trump.
Box Office Success and Audience Demographics
The overwhelming success of “Melania” can be attributed to specific demographic groups. Notably, individuals over 55 accounted for 78% of ticket sales, with women in this age category making up 72% of the audience. Additionally, theaters located in rural areas contributed to an unusual 46% of the weekend’s total box office, underscoring the film’s reach.
Distribution and Financial Backing
The documentary marks a significant investment, as Amazon acquired the distribution rights for $75 million. This investment has made “Melania” the most expensive documentary in history.
Critical Reception and Premiere Event
Despite its financial success, the film has faced mixed reviews from critics. Some have dismissed it as “propaganda” for the Trump administration. The premiere event took place at the Trump Kennedy Center in Washington, D.C., where guests included celebrities such as Robert F. Kennedy Jr., Dr. Mehmet Oz, and Nicki Minaj.
Audience Reactions
The film stirred notable reactions among its viewers. A Staten Island man shared his thoughts with The New York Times, expressing a desire to support the film in defiance of Hollywood norms. During screenings, moments such as President Trump’s swearing-in were met with applause and enthusiastic remarks from the audience.
Comparative Success
While “Melania” has achieved formidable box office success, it is important to note its positioning within the industry. It is projected to rank third amidst competing films, including the horror title “Iron Lung” and Rachel McAdams’ “Send Help.” However, it is expected to outperform Jason Statham’s action film “Shelter.”
Future Prospects
In a historical context, “Melania” has set a notable benchmark in documentary filmmaking. The current record for the highest-grossing documentary remains with Michael Moore’s “Fahrenheit 9/11,” which garnered $119 million in 2004. Adjusted for inflation, that amount equates to approximately $208 million today. The performance of “Melania” could set the stage for further discussions surrounding its impact and legacy.
For the latest updates and reviews, keep an eye on Filmogaz.com.
