“‘Send Help’ Earns $2.2 Million During Preview Showings”
Director Sam Raimi’s latest horror film, “Send Help,” has garnered $2.2 million from preview showings at the box office. The movie, featuring the talents of Rachel McAdams and Dylan O’Brien, is set within the thrilling confines of a deserted island.
‘Send Help’ Preview Earnings
The R-rated film is anticipated to open with $14 million to $17 million this weekend. Positive word-of-mouth and dedicated horror fans could boost these figures even further.
Production and Financials
- Budget: $40 million
- Preview Earnings: $2.2 million
- Projected Opening Weekend: $14 million to $17 million
A strong opening and sustained performance in theaters could signify success for “Send Help,” especially given the relative scarcity of new releases. Raimi, known for his influential work in horror and superhero genres, is returning to his roots after finding fame with the “Evil Dead” series in the 1980s.
Plot Overview
The story centers on two corporate co-workers stranded on an island after a plane crash. Initially, the dynamic is uneven, with O’Brien’s arrogant CEO relying on McAdams’ survival skills. This inversion of roles adds tension to their harrowing situation.
Box Office Competition
“Send Help” is expected to outperform other new releases this weekend. The Amazon MGM documentary on Melania Trump is projected to earn between $3 million and $5 million, although its acquisition and marketing costs totaled $75 million.
- Melania Trump Documentary: Estimated opening: $3 million to $5 million
- Production and Marketing Costs: $75 million
- Iron Lung: Expected to secure second place with about $10 million
- Shelter: Targeting $5 million to $7 million after $385,000 in previews
The performance of “Send Help” will be closely monitored, especially as it competes with diverse genres in a challenging box office environment.
