“Iron Lung Dominates Previews with $3.5M, ‘Send Help’ Hits $2.2M”
Markiplier’s self-funded film adaptation of the video game Iron Lung has made a significant impact at the box office, achieving $3.5 million in previews on its opening night. The film is projected to reach total earnings of approximately $9 million to $10 million over the weekend.
Iron Lung’s Box Office Performance
Iron Lung, which cost less than $3 million to produce, has created a buzz with minimal promotional efforts. The primary marketing strategy included an Instagram post by Markiplier, coupled with a single promotional poster for its North American release. In addition to the Thursday previews, Iron Lung held special screenings on Tuesday and Wednesday.
Send Help’s Opening Numbers
Another film making waves is Send Help, directed by Sam Raimi, which amassed $2.2 million during its previews. This figure aligns with the preview earnings of notable 2023 releases, including:
- Evil Dead Rise: $2.5 million previews, $24.5 million opening
- The Amateur: $2 million previews, $14.8 million opening
- A Knock at the Cabin: $1.5 million previews, $14.1 million opening
Send Help’s preview totals also include early screenings from the previous weekend. The film is anticipated to perform well in the coming days.
Additional Box Office Insights
Meanwhile, Amazon MGM Studios released a documentary titled Melania, which held its premiere on Thursday in Washington D.C. However, it did not have any preview screenings. The documentary chronicles the 20 days leading up to Donald Trump’s 2025 presidential inauguration.
In other box office developments, Black Bear’s Shelter brought in $385,000 from 2,000 theaters, with projections indicating it may exceed $5 million. Despite forecasts of a new snowstorm in the Mid-Atlantic region, it appears ticket sales will not be significantly affected this weekend.
Top Box Office Performers This Week
| Rank | Title | Theaters | Weekend Earnings | Total Earnings |
|---|---|---|---|---|
| 1 | Mercy | 3,468 | $14.6M | – |
| 2 | Avatar: Fire and Ash | 3,150 | $9.1M (-57%) | $380.1M |
| 3 | Zootopia 2 | 2,930 | $7.4M (-49%) | $403.1M |
| 4 | The Housemaid | 3,007 | $5.9M (-53%) | $117.1M |
| 5 | 28 Years Later: The Bone Temple | 3,506 | $4.9M (-71%) | $22M |
As the weekend progresses, industry insiders are closely monitoring these box office performances, particularly in light of external factors like weather and social events. For more updates, stay connected with Filmogaz.com.
