Toronto Draws Record 28.2M Visitors in 2025, Boosting Economy by $13.5B
In 2025, Toronto experienced a significant surge in tourism, attracting a record 28.2 million visitors. This influx generated $9.1 billion in direct spending, marking the highest figures the city has recorded in its history. The data was revealed by Destination Toronto, which noted that this spending surpassed the previous year’s record by four percent.
Visitor Demographics and Spending
A substantial portion of the economic activity can be attributed to international markets. Approximately 37 percent of the direct spending came from visitors outside Canada. Notably, tourists from the UK and Germany showed remarkable growth, with visits increasing by 12 percent and 10 percent, respectively. Domestic travel also rose, with 25 million visits reflecting a three percent increase as Canadians chose to explore their own country over trips to the United States.
- Domestic visits: 25 million (up 3%)
- U.S. visitors: 1.9 million (down 6%)
Statements from Officials
Andrew Weir, the President and CEO of Destination Toronto, commented on the city’s tourism resilience amid global challenges. He highlighted Toronto’s compelling experiences and welcoming atmosphere as key factors in solidifying its status as a leading global destination.
Mayor Olivia Chow emphasized the positive impact of tourism on local neighborhoods and cultural scene. She stated that Toronto’s diverse neighborhoods, vibrant cultural offerings, and global cuisine continue to attract visitors from around the world.
Impact of Meetings and Conventions
Meetings and conventions play a crucial role in the city’s tourism economy. In 2025, Toronto hosted 74 major meetings, reflecting a 51 percent increase from the previous year. This surge brought approximately 378,000 delegates, resulting in nearly $1 billion of economic impact.
Future Prospects for 2026
Looking ahead, Toronto’s calendar for 2026 is promising. The city is set to host six matches for the FIFA World Cup, including the FIFA Fan Festival, which is expected to attract substantial global attention. Additionally, several significant conferences are planned, such as the International Society for Heart and Lung Transplantation Annual Meeting and the IEEE International Conference on Quantum Computing and Engineering.
As Toronto gears up for these major events, the enthusiasm surrounding its tourism sector continues to grow, reaffirming its position as a prime destination for international travelers.
