Sydney Sweeney Launches Syrn Lingerie Line with Sensational Photos

Sydney Sweeney is set to launch her new lingerie line, Syrn, with a striking promotional campaign ahead of its debut on January 28. The 28-year-old actress, widely known for her role in “Euphoria,” expressed her vision for the brand on social media, accompanied by eye-catching photos.

Syrn: A Lingerie Line for All Bodies

Sweeney aims to create a lingerie experience that caters to diverse body types. Her line will feature 44 sizes, ranging from 30B to 42DDD, with most styles priced under $100. The collection is designed around four main themes:

• Comfy
• Playful
• Romantic
• Seductress

“Designing for different bodies is a huge part of Syrn,” Sweeney stated. She emphasized the importance of self-expression and empowerment through lingerie.

Backed by Industry Leaders

Sweeney’s project has garnered support from notable figures, including Jeff Bezos and Lauren Sánchez Bezos. A source revealed that this venture has been a significant undertaking for Sweeney over the past year.

Additionally, Ben Schwerin, a partner at private equity firm Coatue, is involved in the venture. This firm recently initiated a fund to invest in high-growth tech companies.

Controversial Promotion

In an unusual promotional stunt, Sweeney scaled the Hollywood sign shortly before announcing her lingerie line. Clad in black cargo pants and a hoodie, she hung a clothesline of bras over the iconic landmark. This move has sparked some controversy, as she did not have permission to climb the sign.

The Hollywood Chamber of Commerce confirmed that Sweeney’s actions lacked authorization. They clarified that any commercial use of the Hollywood sign requires prior permission.

Legal Implications

While the LAPD confirmed that no investigation is currently underway regarding the incident, Sweeney’s bold marketing tactic could potentially lead to charges of trespassing or vandalism. The Hollywood Chamber’s President stated that permission was not granted for Sweeney’s production.

Conclusion

Sydney Sweeney’s upcoming Syrn lingerie line promises to offer stylish, inclusive options for women. Amidst a backdrop of controversy, the launch is expected to attract significant attention. As the debut date approaches, fans eagerly await Sweeney’s vision to come to life.