UFC Draws 4.96M Views in Paramount+ Streaming Debut
The recent UFC event on Paramount+ has made headlines with its impressive viewership numbers. The debut attracted an average minute audience of 4.96 million viewers on Saturday night, according to Paramount Global.
UFC 324 Overview
UFC 324, which featured Justin Gaethje against Paddy Pimblett, achieved remarkable success. This event is noted as the largest exclusive live event on the Paramount+ platform so far. The fight showcased two prominent bouts:
- Main Event: Justin Gaethje vs. Paddy Pimblett
- Co-Main Event: Kayla Harrison vs. Amanda Nunes
Viewership Statistics
The event was watched by approximately 7.18 million households worldwide. It peaked at 5.93 million concurrent streams, a staggering number that does not include co-viewing or delayed views.
Paramount highlights that UFC 324 reached the largest household audience for a live UFC event in nearly a decade. This particular success may be attributed to the removal of additional pay-per-view fees, making the fights more accessible.
New Broadcasting Agreement
This event marks the beginning of a significant partnership between Paramount and UFC. The deal provides viewers unprecedented access to all numbered events and UFC Fight Night events in the U.S. and Latin America.
In Australia, subscribers of Paramount+ can watch preliminary fights for all major numbered events without any extra charges, enhancing the viewing experience for fans.
Conclusion
UFC’s debut on Paramount+ signifies a new era for mixed martial arts broadcasting. The substantial viewership underscores the growing popularity of the sport and the platform’s capability to deliver compelling live events.
