UpScrolled Surpasses TikTok on App Store as Users Seek Alternatives
Social media application UpScrolled is making headlines as it experiences a surge in users, surpassing TikTok in popularity on the App Store. The app’s servers crashed earlier today due to the overwhelming influx of new users seeking alternatives to TikTok.
UpScrolled: The Rising Alternative
Launched in June 2023, UpScrolled positions itself as a platform for short-form videos, text posts, and video editing. It has quickly climbed the charts, currently holding the No. 9 position among free apps and No. 2 in the social networking category on Apple’s App Store, just above TikTok.
- Launch Date: June 2023
- App Store Rank: No. 9 (free apps), No. 2 (social networking)
Founded by Issam Hijazi, UpScrolled aims to provide a space free from censorship and biased moderation. The app’s philosophy emphasizes fair visibility for all posts, claiming no “shadowbans” or hidden throttling.
User Discontent with TikTok
UpScrolled’s rise can be attributed to growing dissatisfaction with TikTok, particularly following recent changes in its ownership structure. Last week, TikTok moved its U.S. operations under a new entity partly owned by Oracle, a company associated with Trump ally Larry Ellison.
- New Ownership Concerns: Oracle, MGX, and Silver Lake are among the new owners.
- Allegations: Users accuse TikTok of censoring anti-Trump content.
In response to this dissatisfaction, UpScrolled is marketing itself as a platform that “listens.” Their messaging emphasizes a commitment to user voice, standing against what they describe as “biased moderation” and algorithmic content hiding.
How UpScrolled Works
UpScrolled features two main feeds for users: the “following” feed and the “discover” feed. The following feed presents posts in chronological order, ensuring no manipulation of visibility. The discover feed showcases a blend of posts based on user engagement metrics while allowing fresh content to gain visibility over time.
A Response to Censorship
As the conversation around censorship on social platforms continues, UpScrolled’s user base grows rapidly. The app has attracted users looking for a more transparent alternative amidst accusations against TikTok regarding content suppression. Prominent figures, including Senator Chris Murphy, have voiced concerns about TikTok’s recent ownership changes impacting democratic discourse.
While UpScrolled may not yet rival TikTok in overall reach, its commitment to user freedom and transparency has positioned it as a significant player in the evolving social media landscape. Users appear ready to embrace alternatives that align better with their interests and perspectives.
